Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

GE Life Sciences

GE Life Sciences needed to understand how scientists discussed the complex process of protein purification in order to ensure its sales messages were effectively pitched to this audience. This case describes how the organisation and its agency conducted a social listening project to identify key themes and characteristics of discussions of the subject both inside and outside laboratories.

It is published as part of the cross-industry Social Works initiative, which brings together the IPA, the Marketing Society and MRS, with support from Facebook and Twitter, to identify and share best practice in the measurement and evaluation of social media activities by brands.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.