Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Halifax - Social video that made finance 'Extra Easy'

Using video and moving image content such as GIFs helped Halifax explain financial concepts in quick bursts to jargon-wary consumers. This case explains how the social content strategy of UK's third largest bank helped associate the brand with being 'easy to understand' and increased consideration for its products.

This case study is published as part of the #IPA Social Works partnership that brings together the IPA, Marketing Society and Market Research Society with support from Twitter and Facebook.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.