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Halifax - Social video that made finance 'Extra Easy'

Using video and moving image content such as GIFs helped Halifax explain financial concepts in quick bursts to jargon-wary consumers. This case explains how the social content strategy of UK's third largest bank helped associate the brand with being 'easy to understand' and increased consideration for its products.

This case study is published as part of the #IPA Social Works partnership that brings together the IPA, Marketing Society and Market Research Society with support from Twitter and Facebook.

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