Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

I believe agencies have developed ADHD and their future lies in the delivery of long-term thinking

Agencies have developed ADHD and as such, are failing to deliver long-term thinking. The value of long-term thinking is clear, but heuristics and biases are preventing people from delivering it. I believe there are 5 key barriers which agencies must overcome and that the solution lies in applying principles from Behavioural Economics. In doing so agencies can focus on delivering long-term, transformational thinking and building strong, stable brands for their clients. This shift will allow agencies to re-position themselves as business critical partners, reversing the squeeze they are currently experiencing on remuneration and setting themselves up for future success.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.