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I believe agencies have developed ADHD and their future lies in the delivery of long-term thinking

Agencies have developed ADHD and as such, are failing to deliver long-term thinking. The value of long-term thinking is clear, but heuristics and biases are preventing people from delivering it. I believe there are 5 key barriers which agencies must overcome and that the solution lies in applying principles from Behavioural Economics. In doing so agencies can focus on delivering long-term, transformational thinking and building strong, stable brands for their clients. This shift will allow agencies to re-position themselves as business critical partners, reversing the squeeze they are currently experiencing on remuneration and setting themselves up for future success.

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