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I believe that in a voice-first world

Abstract: By 2020, half of all brand searches will be conducted via speech, in the absence of visual stimuli. This essay addresses the strategic implications for brands, focusing not on audio tactics, but on how businesses can build ‘Oral Salience’ to win outright against competitors. The ultimate ambition for brands in this voice-led world of online discovery is to become a part of language. To reach that goal I propose a 3-step plan which business owners and marketers can follow from brand inception to maturity.

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