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Scoot Social Works case study

Faced with increased competition in the low-cost airline market and a reduced media budget, the Asian carrier, Scoot Airlines, opted to tailor its social content to specific audience segments in a bid to increase sales from social channels.

This case study details how Scoot analysed the user experiences of its customers for insights into their challenges, motivations and trigger purchase moments. It also includes examples of specific content-driven promotions for individual social channels used by the airline, and evidence that the new approach improved reach, sales conversion and the ROI of its social spend.

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