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TouchPoints: Sky and MediaCom case study

The case study outlines how, by striving to continually improve the delivery of their plans based on purchase intention, Sky and MediaCom recognised the opportunity that TouchPoints presented if fused with their own Sky’s Consumer Survey. This meant that Sky’s bespoke customer segmentation could be analysed against all the TouchPoints attributes and then used within the Channel Planner to explore and optimise coverage and frequency options.

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