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TouchPoints Works Case Study 14, Sky, Mediacom

In striving to continually improve the delivery of their plans based on purchase intention, Sky and MediaCom recognised the opportunity that TouchPoints presented if fused with their own customer survey data. In this example, they integrated Sky’s Consumer Survey with the TouchPoints Hub. This meant that Sky’s bespoke customer segmentation could be analysed against all the TouchPoints attributes and then used within the Channel Planner to explore and optimise coverage and frequency options.

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