Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

TouchPoints Works Case Study 15, Exterion Media

This case history by Exterion Media – the out of home contractor – is an excellent example of using TouchPoints to enhance a proprietary data base, in this case their London Worker Survey, to create a more granular audience segmentation than would have been possible using only their own survey. The segmentation allowed Exterion to fully identify and evaluate the London Worker audience and then using the fused time of day data to determine the best times to reach and influence their audiences on their paths to purchase.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.