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US Navy Recruitment

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game across diverse social media. Social media was used to promote the game and to support team efforts to solve the puzzle - a process which identified people with a talent for code-breaking as potential recruits for the Navy's cyber protection force.

The case is part of the cross-industry Social Works initiative, which brings together the IPA, the Marketing Society and MRS, with support from Facebook and Twitter, to identify and share best practice in the measurement and evaluation of social media activities.

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