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Vodafone's Your Better Business - an #IPASocialWorks case study

To position itself as a provider of a range of services to businesses and not just a mobile phone supplier, Vodafone launched a content and social platform - 'Your Better Business' - (later re-branded as 'Your Ready Business') - designed to attract decision-makers with thought-provoking content and opinion on a variety of issues.

This case study details how Vodafone developed and implemented its social content plan. Vodafone measured its impact using methods such as creating a separate code on its sales systems to track when the platform had helped the company's sales teams close a deal or supported its consultants.

The case is part of the cross-industry Social Works initiative, which brings together the IPA, the Marketing Society and MRS, with support from Facebook and Twitter, to identify and share best practice in the measurement and evaluation of social media activities by brands.

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