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Wall's Ice Cream - an IPA Social Works case study (2015)

In this case study, featuring Unilever's ice cream brand, Wall's, a series of topical mischievous creative executions were posted on Facebook and displayed on outdoor placements to make the brand feel more relevant and give it more personality, particularly at times of hot weather when the potential for ice cream sales was at its highest.

The case is published as part of the #IPASocialWorks initiative, which brings together the IPA, Market Research Society and the Marketing Society, to publish the best examples of measured, effective use of social media to achieve business and marketing goals.

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