AREA and Scottish Effectiveness Awards Archive

The IPA ran two previous effectiveness competitions:

• the AREA (Advertising Regional Effectiveness Awards) for out-of-London agencies for 1995, 1997, 1999, 2001 and 2003
• the Scottish Effectiveness Awards for 1999, 2001, 2003 and 2005

Both of these competitions have now been absorbed by the main IPA Effectiveness Awards competition.

You can view lists of papers submitted for these awards by going to the main Books and Downloads page and selecting the appropriate year.

You can also use the free-text search engine below to search for papers in this special archive collection. Downloading case studies is very easy. Just click on any case study title and you will be taken to that download page.

These papers are free to everyone to download. Please note that they do not form part of IPA members’ free allocation of case studies as they are already free and therefore additional to member allocations each calendar year.

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