Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Costa: Creating a nation of coffee lovers 2016

IPA Effectiveness Awards Case Study

Brief Description: In 2008 Costa was the number two player suffering its lowest brand preference and facing the worst UK recession since the Second World War. Working with Karmarama, Costa invested in brand communications to shake up customer inertia in its category. Over the six-year period covered by this case study, the brand dramatically increased brand preference and sales. To achieve this, Costa used a mixture of strategies, from punchy rational agitation to iconic emotional relevance, becoming the leading coffee shop in revenue and the nation's favourite coffee shop brand six years in a row. ;---(TAGS)--- Full Title: Creating a nation of coffee lovers ; Number: 2016/11 ; Brand Name: Costa ; Client: Whitbread ; IPA_ProductCoding: Entertainment & Leisure (Restaurants/cafes inc. takeaway outlets, coffee shops) ; Agency: Karmarama ; Author: ;

Awards

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.