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Fiat: Fiat Portal - 2011

IPA Effectiveness Awards Case Study

Brief Description: Fiat identified the role of digital as a catalyst to conversion, turning loosely interested people into highly engaged and qualified leads. It did so by breaking with the age-old linear purchase funnel model and applying behavioural economics to nudge users to sale via a set of online tools. Fiat thereby achieved an incremental increase of qualified leads which represents a payback of £5 for every £1 spent. ;---(TAGS)--- Full Title: Fiat Portal ; Number: 2011/20 ; Brand Name: Fiat ; Client: Fiat ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: AKQA ; Mindshare ; Author: Sebastian Kemmler - AKQA ;


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