Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Fiat: Fiat Portal - 2011

IPA Effectiveness Awards Case Study

Brief Description: Fiat identified the role of digital as a catalyst to conversion, turning loosely interested people into highly engaged and qualified leads. It did so by breaking with the age-old linear purchase funnel model and applying behavioural economics to nudge users to sale via a set of online tools. Fiat thereby achieved an incremental increase of qualified leads which represents a payback of £5 for every £1 spent. ;---(TAGS)--- Full Title: Fiat Portal ; Number: 2011/20 ; Brand Name: Fiat ; Client: Fiat ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: AKQA ; Mindshare ; Author: Sebastian Kemmler - AKQA ;

Awards

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.