HEBS Smokeline: How HEBS refreshed the smokeline - Scottish 1999

IPA Effectiveness Awards Case Study

Brief Description: The campaign objectives were to increase awareness of the Smokeline, to match the previous number of quitters, to establish the Smokeline as a counselling service and to regain the high levels of calls. An improved understaning of the audience - people giving up smoking was required. Smokeline successfully managed to improve efficiency ;---(TAGS)--- Full Title: HOW HEBS REFRESHED THE SMOKELINE ; Number: S1999/19 ; Brand Name: Health Education Board Scotland - Anti-Smoking ; Client: Health Education Board For Scotland ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: The Bridge ; FB MEDIA DIRECTION ; Author: DAVID WATSON ;


Contact the IPA

linkedin youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

© 2016 IPA. All rights reserved. No part of this
site may be reproduced without our permission.