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HEBS Smokeline: How HEBS refreshed the smokeline - Scottish 1999

IPA Effectiveness Awards Case Study

Brief Description: The campaign objectives were to increase awareness of the Smokeline, to match the previous number of quitters, to establish the Smokeline as a counselling service and to regain the high levels of calls. An improved understaning of the audience - people giving up smoking was required. Smokeline successfully managed to improve efficiency ;---(TAGS)---

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