Silentnight Beds: My first bed launch - 2005

IPA Effectiveness Awards Case Study

Brief Description: Product placement was used positioning 'My First Bed' in the foyer of some cinemas. Presenting the bed as a toy achieved a result of a 50% market share ;---(TAGS)--- Full Title: MY FIRST BED - A MEDIA STRATEGY YOU CAN TRUST ; Number: S2005/10 ; Brand Name: Silentnight Beds ; Client: Silentnight - My First Bed ; IPA_ProductCoding: Household (Furniture) ; Agency: Feather Brooksbank ; Author: GARY WISE ;

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