Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Silentnight Beds: My first bed launch - 2005

IPA Effectiveness Awards Case Study

Brief Description: Product placement was used positioning 'My First Bed' in the foyer of some cinemas. Presenting the bed as a toy achieved a result of a 50% market share ;---(TAGS)---

Awards

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.