Standard Life and Standard Life Bank: Anyone for a jigsaw - Scottish 2001

IPA Effectiveness Awards Case Study

Brief Description: Two agencies combined to produce a brand strengthening and recruitment campaign for Standard Life and its associate bank. A six week campaign used non-traditional media was seen to be effective ;---(TAGS)--- Full Title: Standard Life and Standard Life Bank - Anyone for a jigsaw? ; Number: S2001/109 ; Brand Name: Standard Life ; Standard Life Bank ; IPA_ProductCoding: Employment (Recruitment services) ; Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Financial Services (Insurance - motor, home, life, pet, funeral, card protection, payment protection, legal, accident, critical illness, health etc.) ; Agency: Feather Brooksbank ; STRATHEARN ; Author: ;

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