National Depression Initiative (NDI) - The Journal

IPA Effectiveness Awards Case Study 2014

Depression: an all-too-common mental condition that is expensive to treat and, in the worst cases, costs people’s lives. To spread awareness and tackle prejudices, FCB New Zealand created an above the line campaign integrated with an online self-help tool. The ‘Journal’ is a free solution for the public to use and achieved a ROMI of 5 for the government. More importantly, some users reported that it saved their life.

2014 Awards

Prizes

GoldGold Award
Best International

Contact the IPA

linkedin youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2016 IPA. All rights reserved. No part of this
site may be reproduced without our permission.