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National Depression Initiative (NDI) - The Journal

IPA Effectiveness Awards Case Study 2014

Depression: an all-too-common mental condition that is expensive to treat and, in the worst cases, costs people’s lives. To spread awareness and tackle prejudices, FCB New Zealand created an above the line campaign integrated with an online self-help tool. The ‘Journal’ is a free solution for the public to use and achieved a ROMI of 5 for the government. More importantly, some users reported that it saved their life.

2014 Awards


GoldGold Award
Best International

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