Alpha Century, Cream and EHD were elected into IPA membership at its quarterly council meeting yesterday (22 September). This brings ...
Says Paul Bainsfair, Director General, IPA, “We are pleased to welcome Stephen Woodford as the incoming CEO of the AA. As a previous ...
Social performs a key role in providing deep customer insights for brands in real time and at scale, but in order for it to be effec ...
Forget 'smombies' and 'generation text', in 2016 we became so efficient at consuming media and online information that we’ve truly b ...
Guinness, Snickers, Direct Line and The Economist are among the 39 exemplary cases shortlisted in the 2016 IPA Effectiveness Awards, ...
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