Rory Sutherland was elected President of the IPA in April 2009 and is the first creative and direct marketer to hold the post. A longstanding champion of new media and of the 360-degree approach.
He joined Ogilvy in 1988, was Head of Copy of OgilvyOne in 1995, Creative Director in 1997, Executive Creative Director in 2002 and is now Vice-Chairman of the Ogilvy Group UK. He was President of the Direct Lions Jury at Cannes in 2007 and was awarded the Andi Emerson Award at the New York Caples Awards for services to direct marketing in 2009.
He has been an active member of the IPA for many years as a member of Council, as Chairman of the Creative Forum (2005-7) and Chairman of Judges for the IPA Best of Health Awards (2006). He is expected to serve a two-year term and succeeds Moray MacLennan of M&C Saatchi (2005-7).
An avid blogger and tweeter, with his own column in The Spectator, Rory's manifesto as President is to grow the value of advertising and to champion emotional intelligence.
Read more about Rory
When digital is part of the problem and the solution
Sky New’s profile
Media Guardian’s Top 100 entry