TouchPoints provides two distinct databases: the first, the Hub Survey, provides a detailed view of ‘a week in the life’ of consumer behaviour. Respondents record their activities for every waking half hour over a seven day period, giving a unique view of people's daily lives and how their media usage fits into these patterns. TouchPoints1 was published in 2006, TouchPoints2 in 2008, TouchPoints3 in 2010 and TouchPoints4 in 2012.
"We have been able to use TouchPoints to add value to our bespoke client data which has given us new consumer insights as well as
given us implications for our scheduling. We don’t know what we would do without it now."
Mark Greenstreet, Carat Insight
The second database, the TouchPoints Channel Planner is the only industry-available, multimedia channel planner. It has been created by integrating the industry media currencies onto the Hub Survey.
In addition, users can integrate their own databases or proprietary tools to build a more complete picture of their company, clients and brands.
TouchPoints4 Hub Survey launch
The Unwrapping TouchPoints web-app developped by Ipsos-MORI is an easy and informative way of finding out what is covered by the TouchPoints self-completion questionnaire and diary.
Data from the fourth TouchPoints Survey is now available to subscribers. New insights include mobile internet use, notably iPads, shopping behaviours, experiential marketing and a range of mood data.
View presentations from the launch event held at Altitude London on 26th April.
The IPA's TIMESCAPE tool, developed by Arena Media is an interactive tool designed to showcase some of the new data from TouchPoints4. This too is available to all TouchPoints4 subscribers.
TouchPoints in the USA
US version of TouchPoints has also launched in the USA as a syndicated survey by the Media Behaviour Institute.