TouchPoints is the IPA’s unique, consumer-centric, multi-media database and is fast becoming one of the must-have databases for the industry with over 60 companies now subscribing.



TouchPoints provides two distinct databases: the first, the Hub Survey, provides a detailed view of ‘a week in the life’ of consumer behaviour. Respondents record their activities for every waking half hour over a seven day period, giving a unique view of people's daily lives and how their media usage fits into these patterns. TouchPoints1 was published in 2006, TouchPoints2 in 2008, TouchPoints3 in 2010, TouchPoints4 in 2012 and now TouchPoints5 in 2014.

"We have been able to use TouchPoints to add value to our bespoke client data which has given us new consumer insights as well as given us implications for our scheduling. We don’t know what we would do without it now."
Mark Greenstreet, Carat Insight

The second database, the TouchPoints Channel Planner is the only industry-available, multimedia channel planner. It has been created by integrating the industry media currencies onto the Hub Survey.

In addition, users can integrate their own databases or proprietary tools to build a more complete picture of their company, clients and brands.

TouchPoints5 Hub Survey launch

The TouchPoints Hub Survey Data from the fifth TouchPoints Survey is now available to subscribers. Major new insights include media consumption by device, double screening, shopping patterns, mobile and tablet usage etc.

The TouchPoints5 smart phone respondents were also asked to download a passive app which passively monitors all the activity on their smart phones including location.

View presentations from the launch event held at BAFTA London on 27th of March.

Top line data is available via the TouchPoints Life Mapper dashboards

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