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Group Agenda

The role of the 44 Club is to inform and inspire the younger end of the spectrum of people working in the advertising industry.

The Group does this through organising a programme of events designed to complement the formal training offered by the IPA and member agencies and which is representative of all disciplines within the industry. It offers access to high profile and influential people and thought-provoking topics through a series of fun, informative monthly events.

Tickets for all events are available at:
£25  VAT per person for member agencies
£45 VAT per person for non-members (payable in advance)
£20 VAT per person for students and interns (payable in advance)

We have a committee made up of 10-12 people that meet every six weeks to table ideas and plan the events. We also have approximately 150 London based 44 Club Representatives that spread the word amongst their colleagues. We contact these reps each month with news of upcoming events.

Every quarter, all the IPA's Committees and Groups report to Council on their activities during the previous three months.

Previous Events & Training

44 Club: Playing the BAME game


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Member Name

Juliet Du Vivier

Blue 449


Juliet has been working in the digital media industry for almo...

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Business Director, Luxury Investment

Juliet has been working in the digital media industry for almost as long as Sergey Brin, working on a wide portfolio of clients, from her early days at PHD, manning the Warner Brothers and Cadbury accounts, to present day, where she now guides the Blue 449 Luxe portfolio of clients through the ever-changing world of digital. Coming from a family of teachers, her nurturing side led her to the 44 Club, where she is dedicated to inspiring people about this exciting industry. In her spare time, Juliet likes to tweet about The Archers.

Member Name

Demi Abiola

PHD Media

Demi started his career in 2002 as a sales assistant for Carlt...

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Press Account Director

Demi started his career in 2002 as a sales assistant for Carlton Media, and was there when they merged with Granada to form a single ITV sales house. He then had dabbled in the world of accounting at KPMG for a few years before deciding his effervescent charm and personality were more suited towards the wonderful world of press advertising where he started at PHD in late 2005. He works on a range of accounts at PHD like McCain, Macmillan, AA and all of UKTV’s television channels. He is passionate about all things press, from Magazines to tablets and the challenges the press industry is facing and what it is doing to meet them. In his spare time he likes spinning, Pilates , and Yoga. (And the odd Poker game)

Member Name

Selma Ahmed


Selma is currently a creative at adam&eveDDB, having spent two...

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Selma is currently a creative at adam&eveDDB, having spent two years at Sunshine working on clients including Baileys Women's Prize for Fiction, BBC Three and GHD. Selma's journey into advertising was an unusual one. After graduating with a degree in the History of Art and Architecture from SOAS, she started her own clothing brand, which helped her realise what she was truly passionate about: ideas. She then won a place on the IPA Ad School Scheme which kick-started her career as a creative

Member Name

John Duku


With over eleven years of agency experience under his belt, Jo...

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Director, Client Leadership

With over eleven years of agency experience under his belt, John has built up his CV working on digital projects on behalf of the Tate Gallery, William Hill, Sony, and Mondelez International to name a few. This experience is peppered with a range of external pursuits – from football to live music all the way to screenwriting – and sandwiches a sabbatical to complete an MA in Digital Media at Goldsmiths, University of London. As a result, John would like you to believe his abstract perception of the world is a product of this eclectic background, and in no way connected to his enthusiastic affection for peaty single malts… At present, John is focussed on putting his stamp on the global BP Castrol business.

Member Name

Zara Gregory


Zara started her career client-side in government communicatio...

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Business Director

Zara started her career client-side in government communications (COI). Having started there as a graduate trainee, she worked across a range of disciplines spanning diverse topics, from channel planning for a campaign on dementia to producing apps encouraging alcohol awareness. Eventually, Zara specialised there as a Junior Planner focused on campaign evaluation. Keen to get more involved in the creative development though and embracing a love of quirky décor and ping pong, Zara joined Karmarama in 2011 where she worked on brands including Nintendo, Onken and the BBC as an Account Manager. Whilst there, Zara also set up and ran the agency’s Good Karma Collective - a group responsible for the agency’s CSR projects. In 2014, Zara joined the team at CHI & Partners as an Account Director on Argos and British Gas, with highlights including filming 4 men dancing in a wind tunnel in neon pink suits and helping bring to life Wilbur the Penguin as part of British Gas’ ‘warm and working’ animated world. Zara joined mcgarrybowen in April 2016 where she currently works on Western Union and Honda.

Member Name

Tim Rogowski

Grey London

Currently Tim is a Senior Account Director at Grey London, whe...

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Business Director

Currently Tim is a Senior Account Director at Grey London, where he leads the News UK business that includes the Times, Sunday Times and the Sun brands. Previously he was at AMV BBDO where he delivered domestic and global campaigns for some of the biggest brands in the world including BlackBerry, GE, Mars and Camelot. Career highlights to date include winning at D&AD and the One Show. Prior to all of this Tim gained a BSc in International Management from the University of Manchester.

Member Name

Jane Stephenson


Jane started agency life at DLKW as an Account Exec, excited t...

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Client Services Director/Head of Client Services

Jane started agency life at DLKW as an Account Exec, excited to be telling everyone in her Birmingham hometown that she worked next to the Lion King. After a few years skilling up on money management and bills on Halifax and E.ON, she moved to Creature in 2012 to become one of their first Account Directors. Now Joint Head of Account Management, she is part of the management team, continuing to drive the growth of the agency and leading various strands of business including Arla, Ryvita, RHS and The Green Party. Outside of work, Jane likes to both travel (and eat) her way around the world.

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