Anna became WAVEMAKER UK’s founding Managing Director in January 2018 after the agency was formed from the merger of GroupM agencies Maxus and MEC, having been MD of Maxus for three years prior. In her role as Managing Director, Anna’s vision is to make WAVEMAKER the best place to work in the UK, whilst also locally championing the agency’s global vision to become the most distinctive and admired media, content and technology agency in the world.
During her time as MD of Maxus, Anna’s commitment to client leadership contributed to the company’s significant growth, with new business wins including British Airways, BT/EE, Perfetti van Mele, Huawei and the Royal National Institute of Blind People. Maxus grew 37% over two years to 2017, ahead of its merger with MEC.
Her focus on people has been characteristic of her leadership, both at Maxus and now at Wavemaker. She is a passionate advocate of workplace diversity, and has built policies and internal culture which champions women, supports working parents and drives social mobility. She launched a highly celebrated apprenticeships scheme that has given permanent roles in her agencies to over 30 school leavers from diverse backgrounds. Furthermore, she led Maxus to become the highest ranked agency of any marketing discipline in the Sunday Times Best 100 Companies in 2017.
Anna is considered an expert on workplace diversity as well as in effective leadership. She was a speaker at the IPA diversity summit the CBI’s diversity conference in 2017 and has lectured the Marketing Academy and BA’s Commercial Leadership team on Effective Leadership. She also comments frequently in the media with her views appearing in key industry press such as Campaign, The Drum and The Guardian.
She is a member of the IPA’s Commercial Leadership Group, and an active member of WACL.
Having worked in the media industry for over 20 years, her earlier career saw her launch and run GroupM’s Primus team across Northern Europe- a sub-agency of MEC dedicated to the Johnson and Johnson portfolio- leading a number of high-profile client accounts including Diageo, Lloyds Banking Group and L’Oréal. She graduated with a Marketing Degree from Lancaster University’s Business School.
Anna lives in Hertfordshire with her husband and two sons, Freddie and Harry.