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Group Agenda

To create and promote a shared effectiveness culture by building an unrivalled evidence base for how communications activity delivers value, and by equipping clients and agencies with the tools and techniques to put it into practice everyday.

Members

Member Name

Jo Arden

MullenLowe London

Jo is an enthusiastic and passionate advocate of the good that...

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Chief Strategy Officer

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Jenny Biggam

the7stars

Jenny set up the7stars in 2005 after a career at Zenith Media...

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Owner

Jenny set up the7stars in 2005 after a career at Zenith Media and Carat where she was a Board Director.  Since 2005 the7stars has grown to be the UK’s largest independent media agency with clients including Suzuki, Nintendo and Iceland Foods.  The agency has won a number of awards including Agency of the Year in 2015 with both Media Week and Campaign Magazine.  They have a reputation for transparency, creativity – and being a great place to work.  In 2016, The Sunday Times named the7stars the third best company to work for in the UK.  Jenny chaired the Media Week Awards in 2016 and has spoken at a number of conferences and events including FT Women at The Top and Mediatel’s The Year Ahead.

Member Name

Lucas Brown

Total Media

Lucas started at Leo Burnett in 1990 as a graduate media plann...

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Chief Strategy Officer

Lucas started at Leo Burnett in 1990 as a graduate media planner buyer before he moved to the media department of Leagas Shafron Davis in 1994. While at LSD he quickly progress to become an Account Director and in 1998 he joined Zenith Media to become a founding partner and board director of Zed Media. Lucas helped build Zed up to become one of the leading direct and digital specialist, before he left to set up Total Media Direct Ltd in 2003. In 2007 Total Media Direct was merged with the Total Media Limited and Lucas now sits on the group board as media director of Total Media driving direct, data and return on investment thinking across all of Totals’ clients. Lucas’s personal mantra is: “always treat the clients business like it was your own business”.

Member Name

Simon Gill

Isobar

Reporting to Isobar UK chief executive Steven Moy, Gill takes...

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Chief Creative Officer

Reporting to Isobar UK chief executive Steven Moy, Gill takes on the role following the announced departure of the agency's EMEA creative chief, Nick Bailey. At DigitasLBi, Gill was chief creative officer UK and MENA, spending a decade at the agency.

Member Name

Neil Godber

J. Walter Thompson

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Head of Planning

Member Name

Lorna Hawtin

TBWA\Manchester

As Disruption Director at TBWA, Lorna Hawtin is responsible fo...

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Disruption Director

As Disruption Director at TBWA, Lorna Hawtin is responsible for asking questions, wreaking havoc and building strategies to give challenger brands an unfair advantage. She was awarded the Sir John Hegarty Scholarship to the Berlin School of Creative Leadership, where she put her skills to use, causing disruption in the best possible way to gain an Exec MBA.  By asking the hard-to-answer questions, challenging herself, and inspiring her classmates to do the same, she not only received the honour of Valedictorian, but took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".  As well as being part of the agency leadership team, she is also a frequently published commentator within the industry, with a special interest in how neuroscience can help shape strategy. She was 2014 Convener of Judges for the IPA Effectiveness Awards having won a number of Effectiveness awards as author in her formative years. She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test and the IPA's effectiveness strategy. She is also now a member of the U.K. Effie committee and the IPA's effectiveness leadership group. 

Member Name

Simon James

Sapient Razorfish

Insight generator. Someone who turns data into insight and ins...

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Global Lead, Performance Analytics

Insight generator. Someone who turns data into insight and insight into action. Unique mix of experiences working across bought, owned and earned media, commerce, experience and digital marketing platforms - and tying it all together.  Expert builder of high performance insight and analytics functions within clients, agencies and consultancies. Strong business development, presentation and public speaking experience. Vast array of experience working across multiple vertical sectors from gaming to grocery. Clear communicator and someone comfortable operating at c-suite level.

Member Name

Jem Lloyd-Williams

Vizeum

Jem works with the strategy and planning teams, helping them d...

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Managing Director

Jem works with the strategy and planning teams, helping them deliver simple client strategies that are activated brilliantly by our sister companies at the Dentsu Aegis Network. He ensures we deliver growth back to our clients’ businesses via smart, focused innovation in media and beyond. Jem’s unique perspective on the marketing opportunities for clients in media enables him to offer solutions that meet their specific needs.

Member Name

Stephen Maher

MBA

Stephen is founder and CEO of digital marketing agency MBA ‘Wh...

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Chief Executive Officer

Stephen is founder and CEO of digital marketing agency MBA ‘Where Digital and Direct Interconnect’ MBA is an independent agency whose clients include Accor Hotels, Cambridge University, Everest, Google, Investec Bank, O2 , and Sage by Heston Blumenthal. MBA has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’ and is a member of the UK Government Creative Industries Taskforce. MBA has been awarded 4th place in the Elite rankings in The Drum Digital Census and has been awarded IPA CPD Gold 5 years’ running After graduating with an MA in Modern History from Balliol College Oxford in 1983, Stephen entered agency account management working at ABM, AMVBBDO and Simons Palmer before founding MBA in 1994 Stephen is also the Chairman of The Marketing Society, an IPA Fellow and Council Member, a Fellow of the Royal Society of Arts, features in Debrett's ‘People of Today , is a Tech London and E2E Advocate and sits on the Commercial Board of BAFTA Stephen is also founder and Chair of #IPASocialWorks - the world’s first cross marketing industry group to help establish best practice and guidelines in social media measurement A keen Chelsea fan and failed rock guitarist, Stephen lives in South London with his wife and four children

Member Name

Ben Quigley

Everything Different

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Chief Executive Officer

Member Name

Ed Shorthose

Woolley Pau Gyro

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Managing Director

Member Name

Janet Hull

Secretary

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Director of Marketing Strategy

Member Name

Kathryn Patten

Secretary

Kathryn leads a programme of around 50 events a year and manag...

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Head of Awards and Events

Kathryn leads a programme of around 50 events a year and manages four of the IPA's Awards schemes: Effectiveness, Best of Health, Media Owners, and Women of Tomorrow. Prior to joining the IPA, Kathryn worked for the V&A and D&AD in a variety of communications and special project roles.

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