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Group Agenda

To create and promote a shared effectiveness culture by building an unrivalled evidence base for how communications activity delivers value, and by equipping clients and agencies with the tools and techniques to put it into practice everyday.

Members

Member Name

Stephen Maher

MBA

(Chair)

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CEO

Member Name

Jo Arden

MullenLowe London

Jo is an enthusiastic and passionate advocate of the good that...

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Chief Strategy Officer

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Jenny Biggam

the7stars

Jenny set up the7stars in 2005 after a career at Zenith Media...

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Owner

Jenny set up the7stars in 2005 after a career at Zenith Media and Carat where she was a Board Director.  Since 2005 the7stars has grown to be the UK’s largest independent media agency with clients including Suzuki, Nintendo and Iceland Foods.  The agency has won a number of awards including Agency of the Year in 2015 with both Media Week and Campaign Magazine.  They have a reputation for transparency, creativity – and being a great place to work.  In 2016, The Sunday Times named the7stars the third best company to work for in the UK.  Jenny chaired the Media Week Awards in 2016 and has spoken at a number of conferences and events including FT Women at The Top and Mediatel’s The Year Ahead.

Member Name

Lucas Brown

Total Media

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Chief Strategy Officer

Member Name

Simon Gill

Isobar

Reporting to Isobar UK chief executive Steven Moy, Gill takes...

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Chief Creative Officer

Reporting to Isobar UK chief executive Steven Moy, Gill takes on the role following the announced departure of the agency's EMEA creative chief, Nick Bailey. At DigitasLBi, Gill was chief creative officer UK and MENA, spending a decade at the agency.

Member Name

Neil Godber

J. Walter Thompson

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Head of Planning

Member Name

Lorna Hawtin

TBWA\Manchester

As Disruption Director at TBWA, Lorna Hawtin is responsible fo...

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Disruption Director

As Disruption Director at TBWA, Lorna Hawtin is responsible for asking questions, wreaking havoc and building strategies to give challenger brands an unfair advantage. She was awarded the Sir John Hegarty Scholarship to the Berlin School of Creative Leadership, where she put her skills to use, causing disruption in the best possible way to gain an Exec MBA.  By asking the hard-to-answer questions, challenging herself, and inspiring her classmates to do the same, she not only received the honour of Valedictorian, but took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".  As well as being part of the agency leadership team, she is also a frequently published commentator within the industry, with a special interest in how neuroscience can help shape strategy. She was 2014 Convener of Judges for the IPA Effectiveness Awards having won a number of Effectiveness awards as author in her formative years. She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test and the IPA's effectiveness strategy. She is also now a member of the U.K. Effie committee and the IPA's effectiveness leadership group. 

Member Name

Simon James

Publicis.Sapient

Insight generator. Someone who turns data into insight and ins...

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Global Lead, Performance Analytics

Insight generator. Someone who turns data into insight and insight into action. Unique mix of experiences working across bought, owned and earned media, commerce, experience and digital marketing platforms - and tying it all together.  Expert builder of high performance insight and analytics functions within clients, agencies and consultancies. Strong business development, presentation and public speaking experience. Vast array of experience working across multiple vertical sectors from gaming to grocery. Clear communicator and someone comfortable operating at c-suite level.

Member Name

Jem Lloyd-Williams

Vizeum

Jem works with the strategy and planning teams, helping them d...

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CEO

Jem works with the strategy and planning teams, helping them deliver simple client strategies that are activated brilliantly by our sister companies at the Dentsu Aegis Network. He ensures we deliver growth back to our clients’ businesses via smart, focused innovation in media and beyond. Jem’s unique perspective on the marketing opportunities for clients in media enables him to offer solutions that meet their specific needs.

Member Name

Ben Quigley

Everything Different

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Chief Executive Officer

Member Name

Ed Shorthose

Woolley Pau Gyro

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Managing Director

Member Name

Janet Hull

Secretary

Janet is responsible for strategy, content and promotion of th...

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Director of Marketing Strategy

Janet is responsible for strategy, content and promotion of the IPA's external marketing programmes. She has a lead role in the Creative Pioneers Challenge and the Future of Talent strategy, the IPA Effectiveness Awards Databank initiative and the UK's Creative Industries Marketing website. Janet's industry experience spans management positions at Y&R advertising, Burson-Marsteller corporate communications and Lewis Moberly brand identity. She was an awarded an OBE for services to the creative industries in the 2014 New Year's Honours list.

Member Name

Kathryn Patten

Secretary

Kathryn leads a programme of around 50 events a year and manag...

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Head of Marketing Strategy

Kathryn leads a programme of around 50 events a year and manages four of the IPA's Awards schemes: Effectiveness, Best of Health, Media Owners, and Women of Tomorrow. Prior to joining the IPA, Kathryn worked for the V&A and D&AD in a variety of communications and special project roles.

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