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Group Agenda

Above and beyond the existing IPA remit, the E&W Group agenda for 2017-2019 has three priorities:

  • 1. Demonstrable Effectiveness: Double the number of entries into the IPA Effectiveness Awards
  • 2. Commercial Excellence: Run Seminars bringing highlights from the IPA Business Growth Conference, and encouraging agencies to complete the annual IPA Commercial Behaviours Survey and IPA Census
  • 3. Professional Talent: Promoting the industry via Advertising Unlocked to retain and attract the next generation of talent, and encouraging sign-up to the IPA’s MIPA scheme.

Andy Reid, E&W Chair, is supported by four City Heads covering the areas of the North East, North West, Midlands and South West.

Upcoming Events & Training

Entrepreneurship & Winning More Business From Your Clients

28/11/2017

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Presentation skills

08/12/2017

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Time Management: The Commonsense Guide to Getting the Important Things Done

09/02/2018

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Presentation skills

16/03/2018

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Presentation Skills for Creatives - Newcastle

21/03/2018

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Leaders Who Want to Get the Best Out of Their Team - Newcastle

22/03/2018

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Content Marketing

28/03/2018

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Keeping Ahead of the Digital Game

28/03/2018

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Leaders Who Want to Get the Best Out of Their Team - Newcastle

16/05/2018

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Behavioural Economics

22/05/2018

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Behavioural Economics

06/06/2018

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Advanced Leadership Skills - Regional

19/06/2018

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Presentation skills

03/07/2018

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Presentation skills

10/07/2018

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Negotiation Skills - Newcastle

17/07/2018

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Previous Events & Training

IPA Annual Quiz North East 2017

19/10/2017

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Key findings from SXSWi 2016 - Manchester

26/04/2016

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Digital Essentials

08/11/2017

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Advanced Leadership Skills - Regional

01/11/2017

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Presentation Skills for Creatives & Account Directors who want to Present Creatively

17/10/2017

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Behavioural Economics

11/07/2017

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Advanced Leadership Skills - Regional

05/07/2017

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Highly Effective Selling Academy

08/06/2017

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Highly Effective Selling Academy

25/05/2017

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Making Ideas Mobile

04/05/2017

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Social Media

04/05/2017

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Negotiation Skills - Birmingham

29/03/2017

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Behavioural Economics

28/03/2017

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Behavioural Economics

23/02/2017

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Entrepreneurship & Winning More Business From Your Clients

21/02/2017

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Members

Member Name

Andy Reid

McCann Bristol

(Chair)

IPA England & Wales Chair

Andy has an impressive tra...

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Managing Director

IPA England & Wales Chair

Andy has an impressive track record having worked with high profile clients including Google, Shell, Lego and the BBC. After purchasing failed agency Strange and Dawson from liquidators in 2005, he repositioned S&D as ‘The Acquisition Agency’, a data-led media-natural customer acquisition agency which delivered attributable, real-time results. Sold in 2008 as part of Mason Zimbler Group to Harte-Hanks for an undisclosed sum. He stayed on until 2012, growing the agency, opening offices in both Europe and the US. Taking over McCann Bristol, Andy immediately saw the potential of a global network agency in the heart of the South West. Having transformed its fortunes with some high profile wins and a new approach to McCann’s enviable customer insight resources, his prime focus is to advise and support senior level clients’ and the team’s continued generation of even more effective, award-winning work.

Member Name

Dan Appleby

Drummond Central

IPA City Head Newcastle for North East

Dan spent 7 y...

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Client Services Director/Head of Client Services

IPA City Head Newcastle for North East

Dan spent 7 years learning his trade in London, at Gyro, Harrison Troughton Wunderman (now Wunderman) and Partners Andrews Aldridge on clients like Vodafone, learndirect, Fosters, Visit Wales, Airmiles, Oracle and Network Rail. He returned to his native north east in 2008 and spent time at a number of regional agencies before finally finding his spiritual home at Drummond Central in 2016 where he leads the account handling team across all clients. Dan graduated from Lancaster University with a 2:1 in English Literature and also has an expired PGCE having quickly realised that classroom life was not for him. Dan commented on becoming interim City Head for the North East: Having spent time in both London and the north east, I’m looking forward to doing what I can to raise the profile of our region. It’s far from grim up north; we have some exceptionally talented people and agencies doing great things. I’m excited about the prospect of helping to develop and nurture some of that talent through the IPA as well as encouraging the north east to be more vocal on our achievements.

Member Name

Jackie Holt

BJL Manchester

IPA City Head Manchester for North West

Jackie’s car...

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Managing Partner

IPA City Head Manchester for North West

Jackie’s career in marketing and communications spans over 30 years. Jackie started her advertising career at JWT working on Asda in the bygone days of ‘Asda Price’, she then moved to a specialist B2B agency. Jackie worked closely with Sage through the 80’s and 90’s on both agency and client-side. She then joined BJL where she developed a passion for travel, tourism and leisure – working with hotels, airlines, holidays and theme parks. Jackie was part of the BJL management buyout in 2004, and with her two partners, Nicky Unsworth and Iain Kerr, with whom she has guided the agency growth to an 80-strong independent, with a presence in Manchester and London.

Member Name

Tim Jones

True

IPA City Head Bristol for South West

Tim has over 20...

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Managing Director/Partner

IPA City Head Bristol for South West

Tim has over 20 years’ experience in account management, strategy and agency management across digital, direct and integrated marketing. He founded Bristol based Independent full service digital agency; True, with his fellow directors in 2004, and has led the development of True’s offer and services over the past 14 years. Prior to forming True, Tim headed up client business groups at Havas, and the group’s interactive division; Circle. Tim’s client experience includes Volvo, Peugeot, npower, O2, and Fuller’s Brewery.

Member Name

Andrew Wilson

WAA Chosen

IPA City Head Birmingham for Midlands

Andy founded W...

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Founder and CEO

IPA City Head Birmingham for Midlands

Andy founded WAA in 1986 and has led the growth in the agency organically as well as through a series of acquisitions. He has built an exceptional specialist team and continues to evolve the agency model in the process. Working closely with the Cranfield School of Management to maximise commercial returns for clients, he is also an MBA lecturer and fellow of Warwick Business School. Most recently he has used his entrepreneurial experience as non-executive director of several new creative businesses.

Member Name

Lynn Hogarth

Secretary

Lynn joined the IPA in 1999 having previously spent 10 years w...

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Membership Manager (England & Wales)

Lynn joined the IPA in 1999 having previously spent 10 years working for IPA member agency The Charles Walls Group and, prior to that, in the Marketing Department of ASDA HQ in Leeds. As Membership Manager Lynn is responsible for the interests and activities of members outside of London, working closely with the Chair and City Heads to ensure we engage and deliver an annual programme of activity which reflects the Group’s agenda and the IPA Pillar strategy of Effectiveness, Commercial, and Talent.

Member Name

Sarah Stewart

Secretary

After managing a Business Centre in Cramlington for 5 years, S...

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Membership Executive (England & Wales)

After managing a Business Centre in Cramlington for 5 years, Sarah joined the IPA membership team in 2015. Based in Blyth working as part of the ‘Around the UK Team’, Sarah organises the annual training programme and seminars for members in England & Wales.

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