Sarah is Founder of Wordbird, a creative agency, specialising in health. Sarah is a graduate of King’s College London. She started her career at Luxford Advertising as a copywriter on Valentine’s Day 1990 – it was love at first write. After a short spell out of the advertising industry with the stop smoking charity, QUIT, Sarah joined Paling Ellis, (later Paling Walters and now TBWA/WorldHealth) becoming Copy Chief within a year. Sarah held this role for over 12 years. From 2006-2012 Sarah worked freelance, consulting for over 30 healthcare communications agencies. Sarah has worked for the vast majority of pharmaceutical company clients, across almost all therapeutic categories on some of the world’s most famous pharmaceutical brands. She has created campaigns for all health audiences. She regularly judges healthcare creative awards and sits on the PAGB Associate Member Committee. Sarah is passionate about giving young talent their break in creative healthcare communications and champions training and development for all. Sarah is married to her business partner, Creative Director, Andrew Nicholson and is mum to two (almost) grown-up sons.