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Group Agenda

The IPA Media Futures Group represents the interests of the Institute’s media agencies, aiming to promote and enhance their profile and professional reputation among both clients and the wider marketing community.

In addition, it seeks:

  • To anticipate, lead (and be seen to lead) developments in the media industry:
    • by formulating opinions and taking necessary action proactively to meet the future requirements of its media members.
    • by responding to market developments, originating policy on behalf of the industry and implementing action as appropriate.
  • To ensure “joint industry committees” operate to the benefit of member agencies and offer proper and full value for money for their investment.
  • To establish working parties as necessary to consider individual media issues, reporting to the main Group as necessary.

Members

Member Name

Tom George

MEC London

(Chair)

Tom's agency life at Dorlands, before he moved to Zenith, wher...

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CEO

Tom's agency life at Dorlands, before he moved to Zenith, where he worked his way through the ranks to become Deputy Managing Director. In 2004, he moved south of the river to become MEC UK's managing director. the MFG's member responsible for TV Trading Practices, he can often be seen pounding the streets of west London in a vain attempt to get fit and to relieve the stress of being an Everton season-ticket holder.

Member Name

Matt Adams

Havas Media

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CEO of Havas Media and Havas Media International

Member Name

Nick Baughan

Maxus

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CEO

Member Name

Luke Bozeat

MediaCom

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Managing Director

Member Name

Dan Clays

OMD

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CEO

Member Name

Pippa Glucklich

Starcom

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CEO Starcom

Member Name

Mark Howley

Zenith

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Group Managing Director

Member Name

Matthew Landeman

Carat

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Executive Client Officer

Member Name

Jem Lloyd-Williams

Vizeum

Jem works with the strategy and planning teams, helping them d...

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Managing Director

Jem works with the strategy and planning teams, helping them deliver simple client strategies that are activated brilliantly by our sister companies at the Dentsu Aegis Network. He ensures we deliver growth back to our clients’ businesses via smart, focused innovation in media and beyond. Jem’s unique perspective on the marketing opportunities for clients in media enables him to offer solutions that meet their specific needs.

Member Name

Joanna Lyall

Mindshare

After managing a Business Centre in Cramlington for 5 years, S...

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Managing Director

After managing a Business Centre in Cramlington for 5 years, Sarah joined the IPA membership team in 2015. Based in Blyth working as part of the ‘Around the UK Team’, Sarah organises the annual training programme and seminars for members in England & Wales.

Member Name

Elliott Millard

Starcom

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Managing Partner, Planning

Member Name

Russell Place

UM

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Managing Director, UM London

Member Name

Andy Sloan

All Response Media

Having started his career as a television time buyer, Andy joi...

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Chief Executive Officer

Having started his career as a television time buyer, Andy joined in 1987 what was then the fledgling specialist direct media independent CIA Direct. At CIA he was responsible for the development of the agencies response analysis tools, and the then emerging medium of direct response television. Andy was appointed to the Board of CIA Direct in 1992 but chose to leave in 1995 to set up, along with two colleagues, the start up customer acquisition media planning and buying agency All Response Media, where he is managing director.

Member Name

Nigel Gwilliam

Secretary

Nigel is responsible for representing the media and digital co...

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Consultant Head of Media & Emerging Tech

Nigel is responsible for representing the media and digital communities within IPA membership and being the first point of contact on all media and digital matters. He is also charged with understanding the implications of emerging technologies to advertising and agencies. As such, he makes regular fact finding trips, including those to SXSW Interactive, to Silicon Valley and to the Far East. He is responsible for media affairs at the IPA and, in addition to running the IPA Media Futures Group, oversees the IPA's digital and technology groups.

Member Name

Lynne Robinson

Secretary

As Research Director at the IPA Lynne is responsible for all a...

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Research Director

As Research Director at the IPA Lynne is responsible for all aspects of media research, representing member agencies' interests on all the industry media currencies (eg. BARB, RAJAR etc.) at both a board and technical level. She is also responsible for the development and operation of TouchPoints - the IPA's consumer-centric, cross-media insight study - which is produced on an annual basis in the UK and has now been licensed in a further 18 countries around the world.

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