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Group Agenda

Introduction to joint industry media research where policy is decided by the IPA Media Policy Group and technical committees: the IPA Television Research Advisory Group (TRAG) and IPA Media Research Advisory Group (MRAG). Links to the major media currencies are included: BARB, NRS, JICREG, ABC, RAJAR, POSTAR, JICWEBS, JICIMS and JICPOPS.

The major research surveys providing industry ‘currency data’ are controlled by Joint Industry Committees, commonly known as JICs. These consist of committees with representation from media owners, advertising agencies/media companies and advertisers who collectively determine the operation and development of the survey.

Member companies and the IPA secretariat represent agencies’ interests on these committees.  IPA Policy is determined by consultation with member agencies which is fed through the IPA Media Futures Group (MFG) and two technical committees: the IPA Television Research Advisory Group (TRAG) and the IPA Media Research Advisory Group (MRAG).

Every quarter, all the IPA's Committees report to Council on their activities during the previous three months. (NB For reasons of confidentiality, commercially sensitive areas have been excluded from this website version of the original document). Consolidated, annual reports on key activities can be downloaded as Related Content from this page.

 

Links to Industry Media Research Currencies:

Members

Member Name

Bill Doris

OMD

(Chair)

Bill Doris is Head of Insight at Havas Media and has worked in...

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Insight Executive Director

Bill Doris is Head of Insight at Havas Media and has worked in the marketing Industry for 16 years. Bill chairs the IPA MRAG (Media Research Advisory Group) and also acts as an IPA representative in the NRS (National Readership Survey) Technical committee.

Member Name

Evros Agamemnonos

OMD Insight

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Member Name

Julia Ayling

Mindshare

Julia Ayling is Head Of intelligence at Mindshare. She has wo...

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Managing Partner

Julia Ayling is Head Of intelligence at Mindshare. She has worked in the media research industry for twenty years as companies such Lowe, Initiative and BMRB.

Member Name

Laura Bebbington

Arena Media

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Insight Director

Member Name

Emerson Bramwell

Vizeum

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Head of Insight

Member Name

Geoff Copps

IPG Mediabrands

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Head of Research

Member Name

Lucienne Ellis

MEC London

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Business Director

Member Name

Sarah Gale

OMD

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Head of Media Research

Member Name

Michael Galenianos

Carat

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Manager

Member Name

Leonie Galliford

Zenith

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Insight Planning Director

Member Name

Kitty Jansz-Moore

MediaCom

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Research Manager

Member Name

Dariusz Szul

Total Media

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Media Research Manager

Member Name

Scott Thompson

Starcom

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Senior Research/Information Officer

Member Name

Alison Tsang

Havas Media

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Head of Media Research

Member Name

Chris White

PHD Media

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Head of Research/Information

Member Name

Adrian Wong

Manning Gottlieb OMD

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Media Research Director

Member Name

Ting Yuan

Carat

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Head of CCS Data Operations

Member Name

Belinda Beeftink

Secretary

Belinda is responsible for the day-to-day running of the IPA T...

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Associate Director

Belinda is responsible for the day-to-day running of the IPA TouchPoints initiative and the implementation of TouchPoints moving forward. She also works across all aspects of the IPA Media Research remit, representing agency interests on all the UK industry media research contracts at board and technical levels. Previously, Belinda has worked for a media research software bureau, for a TV sales house and for a top ten media agency on both UK and international business. She frequently speaks at conferences and is also a past Chairman of the MRG.

Member Name

Lynne Robinson

Secretary

As Research Director at the IPA Lynne is responsible for all a...

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Research Director

As Research Director at the IPA Lynne is responsible for all aspects of media research, representing member agencies' interests on all the industry media currencies (eg. BARB, RAJAR etc.) at both a board and technical level. She is also responsible for the development and operation of TouchPoints - the IPA's consumer-centric, cross-media insight study - which is produced on an annual basis in the UK and has now been licensed in a further 18 countries around the world.

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