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Group Agenda

Introduction to joint industry media research where policy is decided by the IPA Media Policy Group and technical committees: the IPA Television Research Advisory Group (TRAG) and IPA Media Research Advisory Group (MRAG). Links to the major media currencies are included: BARB, NRS, JICREG, ABC, RAJAR, POSTAR, JICWEBS, JICIMS and JICPOPS

The major research surveys providing industry ‘currency data’ are controlled by Joint Industry Committees, commonly known as JICs.  These consist of committees with representation from media owners, advertising agencies/media companies and advertisers who collectively determine the operation and development of the survey.

Member companies and the IPA secretariat represent agencies’ interests on these committees.  IPA Policy is determined by consultation with member agencies which is fed through the IPA Media Futures Group (MFG) and two technical committees: the IPA Television Research Advisory Group (TRAG) and the IPA Media Research Advisory Group (MRAG).

Every quarter, all the IPA's Committees report to Council on their activities during the previous three months. (NB For reasons of confidentiality, commercially sensitive areas have been excluded from this website version of the original document). Consolidated, annual reports on key activities can be downloaded as Related Content from this page

Links to Industry Media Research Currencies:

Members

Member Name

Cathy Lowe

PHD Media

(Chair)

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Head of Radio

Member Name

Thomas Balaam

Mindshare

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Business Director

Member Name

Flora Ballinger

Amplifi

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Account Director - AV Planning

Member Name

Jo Beadell

Zenith

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Manager

Member Name

Francis Cheang

Starcom

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Media Director

Member Name

Carl Connaughton

OMD

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Media Group Head

Member Name

George Davies

m/SIX

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Account Director

Member Name

Tom Drummond

Initiative

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Account Director

Member Name
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Regional Business Director

Member Name

Bryony Lawler

Starcom

More >

Account Director

Member Name

Anthony Mann

Starcom

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Trading Director

Member Name

Tara Mendelsohn

Blue 449

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Managing Partner, Head of Publishing and Audio

Member Name

Ross Nester

Manning Gottlieb OMD

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Account Director

Member Name

Mike Wood

Carat

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Director

Member Name

Charlie Yeates

MediaCom

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Board Account Director

Member Name

Belinda Beeftink

Secretary

Belinda is responsible for the day-to-day running of the IPA T...

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Associate Director

Belinda is responsible for the day-to-day running of the IPA TouchPoints initiative and the implementation of TouchPoints moving forward. She also works across all aspects of the IPA Media Research remit, representing agency interests on all the UK industry media research contracts at board and technical levels. Previously, Belinda has worked for a media research software bureau, for a TV sales house and for a top ten media agency on both UK and international business. She frequently speaks at conferences and is also a past Chairman of the MRG.

Member Name

Lynne Robinson

Secretary

As Research Director at the IPA Lynne is responsible for all a...

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Research Director

As Research Director at the IPA Lynne is responsible for all aspects of media research, representing member agencies' interests on all the industry media currencies (eg. BARB, RAJAR etc.) at both a board and technical level. She is also responsible for the development and operation of TouchPoints - the IPA's consumer-centric, cross-media insight study - which is produced on an annual basis in the UK and has now been licensed in a further 18 countries around the world.

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