Introduction to joint industry media research where policy is decided by the IPA Media Policy Group and technical committees: the IPA Television Research Advisory Group (TRAG) and IPA Media Research Advisory Group (MRAG). Links to the major media currencies are included: BARB, NRS, JICREG, ABC, RAJAR, POSTAR, JICWEBS, JICIMS and JICPOPS
The major research surveys providing industry ‘currency data’ are controlled by Joint Industry Committees, commonly known as JICs. These consist of committees with representation from media owners, advertising agencies/media companies and advertisers who collectively determine the operation and development of the survey.
Member companies and the IPA secretariat represent agencies’ interests on these committees. IPA Policy is determined by consultation with member agencies which is fed through the IPA Media Futures Group (MFG) and two technical committees: the IPA Television Research Advisory Group (TRAG) and the IPA Media Research Advisory Group (MRAG).
Every quarter, all the IPA's Committees report to Council on their activities during the previous three months. (NB For reasons of confidentiality, commercially sensitive areas have been excluded from this website version of the original document). Consolidated, annual reports on key activities can be downloaded as Related Content from this page
Links to Industry Media Research Currencies:
Television - BARB (television viewing)
Press - NRS (national press readership)
Press - JICREG (regional press readership)
Press - ABC (audited circulation)
Radio - RAJAR (radio listening)
Out of Home - POSTAR (exposure to out-of-home)
Internet - JICWEBS (on-line auditing)
Internet - JICIMS (on-line audience measurement)
Populations - JICPOPS (population statistics)