Digital Activation Account Director
Prior to joining SMG, Ricardo worked as a communications planner at OMD for 6 years. His media career started by planning traditional offline media on the Aviva business, but later he began to grow his digital knowledge on a range of performance based clients including Eurotunnel. He joined SMG as Digital Activation Manager in April 2012 to oversee the team responsible for digital planning and buying on Heineken UK, EMI and Cineworld. In his present role as Activation Account Director, Ricardo leads digital strategy across a wide ranging client portfolio that now also includes Honda, Blackberry and Nectar. He is tasked with ensuring that the agency is using best practice planning processes to deliver integrated digital marketing campaigns that create compelling Human Experiences.
His work across both Brand and DR clients means he has experience activating campaigns across multiple disciplines including Display, RTB, Search, Video, Mobile, Tablet and Social. However, he still maintains a strong interest in traditional media and how these channels have responded to the challenges and opportunities that have been presented by the growth of Digital and Mobile.