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Group Agenda

The IPA Digital Media Group consists of specialist agencies and specialist divisions of more established agencies. Its remit is to raise the digital standard, share knowledge among members of the IPA about digital issues, and to represent the agency perspective in the digital media arena.

Previous Events & Training

SXSW Interactive 2017: It's Yuge! - Bristol

10/05/2017

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SXSW Interactive 2017: It's Yuge! - Birmingham

03/05/2017

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Key findings from SXSWi 2016 - Belfast

27/04/2016

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Key findings from SXSWi 2016 - Edinburgh

05/04/2016

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Key findings from SXSWi 2016 - Glasgow

04/04/2016

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Making Ideas Mobile

04/05/2017

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Making Ideas Mobile

04/05/2017

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Members

Member Name

Pete Robins

agenda21 Digital

(Chair)

Pete was grabbed from the world of traditional media planning...

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Co-founder

Pete was grabbed from the world of traditional media planning and buying by the golden glow of digital media (well animated GIFs) way back in 1996 to become one of the first UK digital planners, and has been involved with digital media ever since. He subsequently became Modem Media’s first European digital media planner, and then went on to start his own media agency media21 in1999, as well as co-founding the creative agency Glue. He then sold media21 to Grey Global Group and was dropped in to co-run MediaCom's digital division which he did for 4 years. He then founded his latest digital media agency, agenda21, in Nov 2005. He has been actively involved with the IPA’s digital efforts for a number of years, and is regularly asked to speak at IPA and other industry events. He was also listed 3rd in Campaign's 'Online Pioneers' top 10. Other than that he's a bit short, loves a good film, likes fish and chips, sports a sad beard and passionately competes at triathlons.

Member Name

Suzy Ryder

OMD

(Deputy Chair)

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Managing Partner - Digital & Technology

Member Name

Mark Smith

Maxus

(Deputy Chair)

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‎Head of Display

Member Name

Ricardo Amboage

Starcom

Prior to joining SMG, Ricardo worked as a communications plann...

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Digital Activation Account Director

Prior to joining SMG, Ricardo worked as a communications planner at OMD for 6 years. His media career started by planning traditional offline media on the Aviva business, but later he began to grow his digital knowledge on a range of performance based clients including Eurotunnel. He joined SMG as Digital Activation Manager in April 2012 to oversee the team responsible for digital planning and buying on Heineken UK, EMI and Cineworld. In his present role as Activation Account Director, Ricardo leads digital strategy across a wide ranging client portfolio that now also includes Honda, Blackberry and Nectar. He is tasked with ensuring that the agency is using best practice planning processes to deliver integrated digital marketing campaigns that create compelling Human Experiences. His work across both Brand and DR clients means he has experience activating campaigns across multiple disciplines including Display, RTB, Search, Video, Mobile, Tablet and Social. However, he still maintains a strong interest in traditional media and how these channels have responded to the challenges and opportunities that have been presented by the growth of Digital and Mobile.

Member Name

Emily Beresford-Lynn

Amplifi Manchester

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Deputy MD

Member Name

Tom Blaza

PHD Media

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Head of Digital Operations

Member Name

Steve Coteman

Havas Media

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Head of Digital Trading

Member Name

Nick Cudahy

All Response Media

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Director

Member Name

David Denny

Zenith

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Digital Activation Director

Member Name

Amy Lawrence

MediaCom

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Head of Digital Investment

Member Name

Michelle Patrick

Amplifi

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Head of Digital Project Management

Member Name

Neil Ramsden

MullenLowe Profero

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UK Managing Director

Member Name

Charlotte Summers

equimedia

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Head of Media Planning

Member Name

Charlotte Tice

Mindshare

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‎Head of Affinity (Digital & Publishing)

Member Name

Ben Walton

Initiative

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Head of Digital

Member Name

Nigel Gwilliam

Secretary

Nigel is responsible for representing the media and digital co...

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Consultant Head of Media & Emerging Tech

Nigel is responsible for representing the media and digital communities within IPA membership and being the first point of contact on all media and digital matters. He is also charged with understanding the implications of emerging technologies to advertising and agencies. As such, he makes regular fact finding trips, including those to SXSW Interactive, to Silicon Valley and to the Far East. He is responsible for media affairs at the IPA and, in addition to running the IPA Media Futures Group, oversees the IPA's digital and technology groups.

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