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Group Agenda

To create and promote a shared effectiveness culture by building an unrivalled evidence base for how communications activity delivers value, and by equipping clients and agencies with the tools and techniques to put it into practice everyday.

Members

Member Name

Chris Hirst

Havas London

(Chair)

Chris’ recent appointment as CEO UK Group and Europe follows a...

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European and UK Group CEO of Havas and Chairman of Havas UK

Chris’ recent appointment as CEO UK Group and Europe follows a successful 12 years at Grey London. During his 6 years as CEO at Grey he transformed the agency into the fastest growing (doubling its size) and most creatively awarded in the UK advertising market. As well as winning IPA agency of the year. Chris went to his local state secondary school in Northumberland, then to Oxford University to study Engineering Science. After an apprenticeship at Pilkington Glass in St. Helens it became obvious to him and others, that a life in a factory was not for him and he resolved to pursue a career in advertising! Originally a planner, Chris has built his reputation on outstanding account management, first at BBH and later at Fallon, working on a range of brands from Skoda to the BBC. A Harvard Business School graduate (2008), Chris’ leadership is based on the principles of an open culture – an expression of his belief in how people-based businesses should work. He is dedicated to creating the best possible cultural environment within his agencies and attracting the very best and most diverse talent. He is actively engaged in broadening the appeal of the advertising industry and sees diversity and social mobility as key factors in the future health of the creative industries in the UK and Europe. Chris is a regular speaker at industry forums and commentator in national press including BBC News, The Politics Show, Evening Standard, FT and Sky News. He is the current Chairman of the IPA Effectiveness Leadership Group, holds a seat on the council of the Creative Industries Federation and the IPA Council, is a member of the Royal Society of Arts and a trustee of the MOBO Foundation. He holds a number of non-exec positions within the startup community.

Member Name

Bridget Angear

Abbott Mead Vickers BBDO

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Chief Strategic Officer

Member Name

Jo Arden

MullenLowe London

Jo is an enthusiastic and passionate advocate of the good that...

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Chief Strategy Officer

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Jenny Biggam

the7stars

Jenny set up the7stars in 2005 after a career at Zenith Media...

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Owner

Jenny set up the7stars in 2005 after a career at Zenith Media and Carat where she was a Board Director.  Since 2005 the7stars has grown to be the UK’s largest independent media agency with clients including Suzuki, Nintendo and Iceland Foods.  The agency has won a number of awards including Agency of the Year in 2015 with both Media Week and Campaign Magazine.  They have a reputation for transparency, creativity – and being a great place to work.  In 2016, The Sunday Times named the7stars the third best company to work for in the UK.  Jenny chaired the Media Week Awards in 2016 and has spoken at a number of conferences and events including FT Women at The Top and Mediatel’s The Year Ahead.

Member Name

Lucas Brown

Total Media

Lucas started at Leo Burnett in 1990 as a graduate media plann...

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Chief Strategy Officer

Lucas started at Leo Burnett in 1990 as a graduate media planner buyer before he moved to the media department of Leagas Shafron Davis in 1994. While at LSD he quickly progress to become an Account Director and in 1998 he joined Zenith Media to become a founding partner and board director of Zed Media. Lucas helped build Zed up to become one of the leading direct and digital specialist, before he left to set up Total Media Direct Ltd in 2003. In 2007 Total Media Direct was merged with the Total Media Limited and Lucas now sits on the group board as media director of Total Media driving direct, data and return on investment thinking across all of Totals’ clients. Lucas’s personal mantra is: “always treat the clients business like it was your own business”.

Member Name

Simon Gill

Isobar

Reporting to Isobar UK chief executive Steven Moy, Gill takes...

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Chief Creative Officer

Reporting to Isobar UK chief executive Steven Moy, Gill takes on the role following the announced departure of the agency's EMEA creative chief, Nick Bailey. At DigitasLBi, Gill was chief creative officer UK and MENA, spending a decade at the agency.

Member Name

Neil Godber

J. Walter Thompson

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Head of Planning

Member Name

Lorna Hawtin

TBWA\Manchester

As Disruption Director at TBWA, Lorna Hawtin is responsible fo...

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Disruption Director

As Disruption Director at TBWA, Lorna Hawtin is responsible for asking questions, wreaking havoc and building strategies to give challenger brands an unfair advantage. She was awarded the Sir John Hegarty Scholarship to the Berlin School of Creative Leadership, where she put her skills to use, causing disruption in the best possible way to gain an Exec MBA.  By asking the hard-to-answer questions, challenging herself, and inspiring her classmates to do the same, she not only received the honour of Valedictorian, but took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".  As well as being part of the agency leadership team, she is also a frequently published commentator within the industry, with a special interest in how neuroscience can help shape strategy. She was 2014 Convener of Judges for the IPA Effectiveness Awards having won a number of Effectiveness awards as author in her formative years. She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test and the IPA's effectiveness strategy. She is also now a member of the U.K. Effie committee and the IPA's effectiveness leadership group. 

Member Name

Simon James

Sapient Razorfish

Insight generator. Someone who turns data into insight and ins...

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Global Lead, Performance Analytics

Insight generator. Someone who turns data into insight and insight into action. Unique mix of experiences working across bought, owned and earned media, commerce, experience and digital marketing platforms - and tying it all together.  Expert builder of high performance insight and analytics functions within clients, agencies and consultancies. Strong business development, presentation and public speaking experience. Vast array of experience working across multiple vertical sectors from gaming to grocery. Clear communicator and someone comfortable operating at c-suite level.

Member Name

Jem Lloyd-Williams

Vizeum

Jem works with the strategy and planning teams, helping them d...

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Managing Director

Jem works with the strategy and planning teams, helping them deliver simple client strategies that are activated brilliantly by our sister companies at the Dentsu Aegis Network. He ensures we deliver growth back to our clients’ businesses via smart, focused innovation in media and beyond. Jem’s unique perspective on the marketing opportunities for clients in media enables him to offer solutions that meet their specific needs.

Member Name

Stephen Maher

MBA

Stephen is founder and CEO of digital marketing agency MBA ‘Wh...

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Chief Executive Officer

Stephen is founder and CEO of digital marketing agency MBA ‘Where Digital and Direct Interconnect’ MBA is an independent agency whose clients include Accor Hotels, Cambridge University, Everest, Google, Investec Bank, O2 , and Sage by Heston Blumenthal. MBA has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’ and is a member of the UK Government Creative Industries Taskforce. MBA has been awarded 4th place in the Elite rankings in The Drum Digital Census and has been awarded IPA CPD Gold 5 years’ running After graduating with an MA in Modern History from Balliol College Oxford in 1983, Stephen entered agency account management working at ABM, AMVBBDO and Simons Palmer before founding MBA in 1994 Stephen is also the Chairman of The Marketing Society, an IPA Fellow and Council Member, a Fellow of the Royal Society of Arts, features in Debrett's ‘People of Today , is a Tech London and E2E Advocate and sits on the Commercial Board of BAFTA Stephen is also founder and Chair of #IPASocialWorks - the world’s first cross marketing industry group to help establish best practice and guidelines in social media measurement A keen Chelsea fan and failed rock guitarist, Stephen lives in South London with his wife and four children

Member Name

Sera Miller

Material

Sera Miller is CEO of the Material Communications Group, a col...

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CEO

Sera Miller is CEO of the Material Communications Group, a collective of creative companies based in Glasgow and London. The recently formed _GROUP currently comprises Material _UK, Material _WORKS and Material _LABS with several further opportunities in development, united under a Group mission to design creative business solutions and drive innovation. Recently appointed to the Group CEO role, Sera is a Founding Partner at Material, having previously led the business as MD since its inception in 2003.

Member Name

Ben Quigley

Everything Different

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Chief Executive Officer

Member Name

Frances Ralston-Good

Hearts & Science

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CEO, Hearts & Science

Member Name

Ed Shorthose

Woolley Pau Gyro

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Managing Director

Member Name

Jen Smith

Maxus

Jen joined Maxus in 2013 as Head of Planning. Her role at Max...

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Head of Strategy & Planning

Jen joined Maxus in 2013 as Head of Planning. Her role at Maxus is to deliver brilliant work across the agency’s clients, and help the agency win amazing new clients including L’Oréal in 2014. Jen sits on the Maxus leadership team helping Maxus to Lead Change and encourage creativity throughout the whole agency.  As a member of the IPA strategy board she meets regularly with other strategic heads across both creative and media agency to discuss practises that can be implemented across the industry to improve the quality and effectiveness of all of our work.   Prior to joining Maxus she worked at PHD for over 8 years, starting as Media Group Manager on the adidas and Guardian & Observer account where she devised and implemented the adidas World Cup campaign (which included a Channel 4 advertiser funded programme) – and she got to meet David Beckham!, as well as delivered the redesign of the Guardian to Berliner size.   During her career she has been nominated and won various Media Week and Campaign awards and in December 2014 was named one of Media Weeks Top 10 Planners in the UK. She has 2 amazing little girls aged 7 & 5.

Member Name

Janet Hull

Secretary

Janet is responsible for strategy, content and promotion of th...

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Director of Marketing Strategy

Janet is responsible for strategy, content and promotion of the IPA's external marketing programmes. She has been instrumental in developing and promoting the IPA Databank series of thought leadership publications with Peter Field and Les Binet, and has now been appointed to Executive Director Effectiveness Week and the Effectiveness Institute. As a former pioneer of the IPA President’s agenda, Janet has also developed the IPA’s content stream around intangibles and KPIs for marketing reporting. Janet's industry experience spans senior management positions at Y&R advertising, Burson-Marsteller corporate communications and Lewis Moberly brand identity. She was awarded an OBE for services to the creative industries in the 2014 New Year’s Honours list.

Member Name

Kathryn Patten

Secretary

Kathryn leads a programme of around 50 events a year and manag...

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Head of Awards and Events

Kathryn leads a programme of around 50 events a year and manages four of the IPA's Awards schemes: Effectiveness, Best of Health, Media Owners, and Women of Tomorrow. Prior to joining the IPA, Kathryn worked for the V&A and D&AD in a variety of communications and special project roles.

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