Group Agenda

Above and beyond the existing IPA remit, the priorities identified by the E&W Group and City Heads’ agenda for 2017-2019 are:

  1. 1.     Demonstrable Effectiveness – Double the number of entries into the IPA Effectiveness Awards from Outer Circle agencies, which currently stand at 5% of total entries. The IPA Effectiveness Awards are the most prestigious and demanding in the industry in which agencies must provide compelling evidence that their work has met its goals, and has created measurable financial value for the brand. Entering will provide a greater bank of tangible evidence of Outer Circle agency success. The IPA will therefore be running workshops for these areas to help them navigate the process.

     

    2.    Commercial Excellence – the IPA will bring highlights from its Business Growth Conference to Manchester where leading commercial experts will equip Outer Circle agencies with the knowledge and practical steps to demonstrate they are commercially successful, sustainable, well-run businesses.

    It will also encourage Outer Circle agencies to complete the annual IPA Commercial Behaviours Survey, which brings to light the practices of the agencies with the greatest revenue per head, per year, and the IPA Census.

    Moving forward, as well as detailing the make-up of the employed base of agencies, the Census will include questions regarding charge-out rates, overhead costs and operating profits, which will make the research even more powerful for regional agencies. 

    3.    Professional Talent – the IPA for England and Wales will promote the industry to the most talented individuals no matter where they live and give them a better understanding of the great agencies operating in the regions.  This will be achieved by encouraging member agencies to partake in Advertising Unlocked – taking place across the UK on 29 September - by opening up their doors to anyone curious about a career in advertising.

     

    Equally, once in the industry, the IPA for England and Wales will encourage more agencies to sign up to the IPA’s comprehensive MIPA scheme - a learning-based personal membership programme, designed to put advertising on the same professional footing as accountancy, architecture and the law.

     

 

Upcoming Events & Training

IPA Annual Event South West 2017

26/09/2017

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IPA Open House Event South West 2017

26/09/2017

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IPA Annual Event Midlands 2017

07/11/2017

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IPA Open House Event Midlands 2017

07/11/2017

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Presentation skills

03/10/2017

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Presentation Skills for Creatives & Account Directors who want to Present Creatively

17/10/2017

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Commercial Strategy for Marketing Services

30/10/2017

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Advanced Leadership Skills - Regional

01/11/2017

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Digital Essentials

08/11/2017

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Presentation skills

14/11/2017

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Entrepreneurship & Winning More Business From Your Clients

28/11/2017

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Meeting Dates

26/09/2017 Bristol

07/11/2017 Birmigham

Previous Events & Training

SXSW Interactive 2017: It's Yuge! - Bristol

10/05/2017

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SXSW Interactive 2017: It's Yuge! - Birmingham

03/05/2017

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SXSW Interactive 2017: It's Yuge! - Manchester

24/04/2017

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Key findings from SXSWi 2016 - Manchester

26/04/2016

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Behavioural Economics

11/07/2017

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Advanced Leadership Skills - Regional

05/07/2017

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Highly Effective Selling Academy

08/06/2017

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Highly Effective Selling Academy

25/05/2017

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Making Ideas Mobile

04/05/2017

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Social Media

04/05/2017

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Negotiation Skills - Birmingham

29/03/2017

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Behavioural Economics

28/03/2017

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Behavioural Economics

23/02/2017

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Entrepreneurship & Winning More Business From Your Clients

21/02/2017

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Members

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Ben Quigley

Everything Different

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With a background in sales and advertising, Ben Quigley co-fou...

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Chief Executive Officer

With a background in sales and advertising, Ben Quigley co-founded creative agency Different, in 1999 before becoming Chief Executive in 2011. The agency specialises in integrated marketing communications and is based primarily in Newcastle upon Tyne with an outreach in London. Ben has overseen Different’s rise to a regionally, nationally and internationally-renowned creative agency, and has collected awards for cross-disciplinary creative and effectiveness including IPA Advertising Effectiveness, Roses, London Internationals, New York Festivals, CIPR Pride and Excellence Awards as well as DMA Direct Marketing Awards.

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Phil Coverdale

Cravens

CIty Head

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Jackie Holt

BJL Manchester

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Andy Reid

McCann Bristol

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Andrew Wilson

WAA Chosen

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Lynn Hogarth

Secretary

Lynn joined the IPA in 1999 having previously spent 10 years w...

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Membership Manager (England & Wales)

Lynn joined the IPA in 1999 having previously spent 10 years working for IPA member agency The Charles Walls Group and, prior to that, in the Marketing Department of ASDA HQ in Leeds. As Membership Senior Executive Lynn is responsible for the interests and activities of members outside of London, working closely with the Chairman and City Heads to ensure we engage and deliver an annual programme of activity which reflects the IPA Pillar strategy of Effectiveness, Commercial, and Talent.

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Sarah Stewart

Secretary

After managing a Business Centre in Cramlington for 5 years, S...

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Membership Executive (England & Wales)

After managing a Business Centre in Cramlington for 5 years, Sarah joined the IPA membership team in 2015. Based in Blyth working as part of the ‘Around the UK Team’, Sarah organises the annual training programme and seminars for members in England & Wales.

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