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Group Agenda

Above and beyond the existing IPA remit, the E&W Group agenda for 2017-2019 has three priorities:

  • 1. Demonstrable Effectiveness: Double the number of entries into the IPA Effectiveness Awards
  • 2. Commercial Excellence: Run Seminars bringing highlights from the IPA Business Growth Conference, and encouraging agencies to complete the annual IPA Commercial Behaviours Survey and IPA Census
  • 3. Professional Talent: Promoting the industry via Advertising Unlocked to retain and attract the next generation of talent, and encouraging sign-up to the IPA’s MIPA scheme.

Andy Reid, E&W Chair, is supported by four City Heads covering the areas of the North East, North West, Midlands and South West.

Upcoming Events & Training

Advanced Leadership Skills - Regional

24/10/2018

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Advanced Leadership Skills - Regional

13/11/2018

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Social Media

20/11/2018

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Making Ideas Mobile

20/11/2018

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Presentation skills

30/11/2018

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Time Management: The Commonsense Guide to Getting the Important Things Done

08/02/2019

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Presentation skills

22/03/2019

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Advanced Leadership Skills

08/05/2019

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Previous Events & Training

Key findings from SXSWi 2016 - Manchester

26/04/2016

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Presentation skills

10/07/2018

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Presentation skills

03/07/2018

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Behavioural Economics

06/06/2018

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Behavioural Economics

22/05/2018

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Leaders Who Want to Get the Best Out of Their Team - Newcastle

16/05/2018

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Keeping Ahead of the Digital Game

28/03/2018

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Content Marketing

28/03/2018

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Digital Essentials

08/11/2017

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Advanced Leadership Skills - Regional

01/11/2017

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Presentation Skills for Creatives & Account Directors who want to Present Creatively

17/10/2017

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Members

Member Name

Andy Reid

McCann Bristol

(Chair)

IPA England & Wales Chair

Andy has an impressive tra...

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Managing Director

IPA England & Wales Chair

Andy has an impressive track record having worked with high profile clients including Google, Shell, Lego and the BBC. After purchasing failed agency Strange and Dawson from liquidators in 2005, he repositioned S&D as ‘The Acquisition Agency’, a data-led media-natural customer acquisition agency which delivered attributable, real-time results. Sold in 2008 as part of Mason Zimbler Group to Harte-Hanks for an undisclosed sum. He stayed on until 2012, growing the agency, opening offices in both Europe and the US. Taking over McCann Bristol, Andy immediately saw the potential of a global network agency in the heart of the South West. Having transformed its fortunes with some high profile wins and a new approach to McCann’s enviable customer insight resources, his prime focus is to advise and support senior level clients’ and the team’s continued generation of even more effective, award-winning work.

Member Name

Dan Appleby

Drummond Central

IPA City Head Newcastle for North East

Dan spent 7 y...

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Client Services Director/Head of Client Services

IPA City Head Newcastle for North East

Dan spent 7 years learning his trade in London, at Gyro, Harrison Troughton Wunderman (now Wunderman) and Partners Andrews Aldridge on clients like Vodafone, learndirect, Fosters, Visit Wales, Airmiles, Oracle and Network Rail. He returned to his native north east in 2008 and spent time at a number of regional agencies before finally finding his spiritual home at Drummond Central in 2016 where he leads the account handling team across all clients. Dan graduated from Lancaster University with a 2:1 in English Literature and also has an expired PGCE having quickly realised that classroom life was not for him. Dan commented on becoming interim City Head for the North East: Having spent time in both London and the north east, I’m looking forward to doing what I can to raise the profile of our region. It’s far from grim up north; we have some exceptionally talented people and agencies doing great things. I’m excited about the prospect of helping to develop and nurture some of that talent through the IPA as well as encouraging the north east to be more vocal on our achievements.

Member Name

Jackie Holt

BJL Manchester

IPA City Head Manchester for North West

Jackie’s car...

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Managing Partner

IPA City Head Manchester for North West

Jackie’s career in marketing and communications spans over 30 years. Jackie started her advertising career at JWT working on Asda in the bygone days of ‘Asda Price’, she then moved to a specialist B2B agency. Jackie worked closely with Sage through the 80’s and 90’s on both agency and client-side. She then joined BJL where she developed a passion for travel, tourism and leisure – working with hotels, airlines, holidays and theme parks. Jackie was part of the BJL management buyout in 2004, and with her two partners, Nicky Unsworth and Iain Kerr, with whom she has guided the agency growth to an 80-strong independent, with a presence in Manchester and London.

Member Name

Tim Jones

True

IPA City Head Bristol for South West

Tim has over 20...

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Managing Director/Partner

IPA City Head Bristol for South West

Tim has over 20 years’ experience in account management, strategy and agency management across digital, direct and integrated marketing. He founded Bristol based Independent full service digital agency; True, with his fellow directors in 2004, and has led the development of True’s offer and services over the past 14 years. Prior to forming True, Tim headed up client business groups at Havas, and the group’s interactive division; Circle. Tim’s client experience includes Volvo, Peugeot, npower, O2, and Fuller’s Brewery.

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