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Group Agenda

Above and beyond the existing IPA remit, the Northern Ireland Group agenda for 2017-2019 has three priorities:

  • 1. Commercial: Championing advertising's contribution to the economy
  • 2. Effectiveness: Sparking imagination and innovation amongst our people
  • 3. Talent: Retaining and attracting the next generation of talent.

Previous Events & Training

Key findings from SXSWi 2016 - Belfast

27/04/2016

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Taking Control of your time - Belfast

13/06/2017

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Members

Member Name

Stephen Roycroft

RLA Group Belfast

(Chair)

IPA Northern Ireland Chair

For 25 years Stephen has...

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Managing Director

IPA Northern Ireland Chair

For 25 years Stephen has run many award-winning campaigns including Translink, NI Fire and Rescue Service, Subway, Autoline, Bank of Ireland, Kia, White’s Oats and Tesco. First years were with McCann Erickson in Belfast, London and Manchester; moving to Ardmore Advertising in 1996 for 18 years. Leading RLA since 2014, Stephen continues growth of this exciting Agency for the £125m Mission Group PLC. Stephen’s authored several coveted IPA Effectiveness Awards, lectured at Ulster University and Queens; and writes in business press. As IPA NI Group Chair, and a Fellow of the IPA, Stephen sits on IPA Council in London.

Member Name

Tony Axon

Navigator Blue

Tony is currently Media Director with Navigator Blue and has a...

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Media Director

Tony is currently Media Director with Navigator Blue and has a long pioneering record in media in Ireland. Previously employed by McCann Erickson and prior to that both UTV and the Belfast Telegraph. A frequently quoted and interviewed source on all advertising subjects but especially media issues. Current chair of the Publicity Association Northern Ireland, past chair CIM. A Guardian and Sun reader with a lifelong commitment to Manchester United.

Member Name

Stephen Bogan

Genesis

Stephen is MD and Head of Strategy at Genesis Advertising. Du...

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Managing Director

Stephen is MD and Head of Strategy at Genesis Advertising. During his 15 years in the business, he’s worked with lots of blue chip companies and organisations throughout the UK and Republic of Ireland, picking up an award or two along the way.

Member Name

Mark Irwin

Ardmore Advertising

Mark joined Ardmore in 2005 and worked extensively on the medi...

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Managing Director

Mark joined Ardmore in 2005 and worked extensively on the media side of the business. Since his appointment to the board in 2015, and most recently in his new role of Managing Director. Mark now has overall responsibility for business performance, the day-to-day management of the agency as well as developing and delivering fully integrated marketing communications strategy. He and the team have won numerous awards for their work for clients such as Stena Line, Translink, Phoenix Natural Gas, Lookers PLC, Subway, Dale Farm, Visit Belfast and Argento amongst others.

Member Name

Valerie Ludlow

ASG & Partners

Valerie has worked in the Marketing Communications industry fo...

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Deputy CEO

Valerie has worked in the Marketing Communications industry for nearly a decade managing client accounts, first in London and then in Northern Ireland. Valerie has extensive experience in developing and delivering advertising, digital and design campaigns. In her role at ASG she directs some of the Agency’s most important accounts including: Queen’s University Belfast, Remus Uomo, Irish Football Association, Cancer Focus, Cookstown, Derry City Council and NI Film hub (part of BFI Film Audience Network). Valerie’s experience in the digital marketing arena has resulted in a number of digital firsts in Northern Ireland. Most recently, Valerie has been responsible for more effectively integrating social media technology – including app development – into clients marketing campaigns. Valerie’s work with the Irish Football Association has recently been Highly Commended by the Chartered Institute of Marketing Excellence Awards and she is a past winner of PANI and IPA Effectiveness Awards.

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