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Group Agenda

The Professional Development department champions Continuous Professional Development, instilling a culture of learning in member agencies as a platform for business success.

Our courses and qualifications for staff of all disciplines and levels enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.

The IPA’s Professional Development Group manages the development and planning of a broad range of training and professional development activities that fall under this umbrella.

Upcoming Events & Training

Time Management: The Commonsense Guide to Getting the Important Things Done

09/02/2018

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IPA Foundation Certificate Exam 2018

26/02/2018

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The IPA Foundation Certificate

26/02/2018

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Training Forum - 6th December 2017

28/02/2018

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Presentation Skills for Creatives - Newcastle

21/03/2018

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Leaders Who Want to Get the Best Out of Their Team - Newcastle

22/03/2018

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Eff Test Online Exam

29/03/2018

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Training Forum - 6th December 2017

10/05/2018

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Leaders Who Want to Get the Best Out of Their Team - Newcastle

16/05/2018

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Behavioural Economics

22/05/2018

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Training Forum - 6th December 2017

24/05/2018

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Behavioural Economics

06/06/2018

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Advanced Leadership Skills - Regional

19/06/2018

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Eff Test Online Exam

28/06/2018

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Presentation skills

03/07/2018

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Previous Events & Training

IPA Global Foundation Certificate

06/12/2017

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Entrepreneurship & Winning More Business From Your Clients

28/11/2017

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Advanced Leadership Skills - Regional

01/11/2017

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Presentation Skills for Creatives & Account Directors who want to Present Creatively

17/10/2017

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CPD Best Practice Workshop

06/10/2017

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Behavioural Economics

11/07/2017

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Advanced Leadership Skills - Regional

05/07/2017

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One Day MBA

22/06/2017

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Highly Effective Selling Academy

08/06/2017

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Highly Effective Selling Academy

25/05/2017

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One2one Mentoring Workshop

18/05/2017

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Making Ideas Mobile

04/05/2017

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Social Media

04/05/2017

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Negotiation Skills - Birmingham

29/03/2017

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Behavioural Economics

28/03/2017

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Members

Member Name

Rob Hunter

Hunterlodge Advertising

(Co-Chair)

Rob has always been thrilled by advertising and was lucky enou...

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Managing Director

Rob has always been thrilled by advertising and was lucky enough to join a local design and print company at the age of 16 (having decided a move to Cumbria with his family was not one of his career goals). At 19, he was poached by their largest client, Blitz, a then subsidiary of Holmes and Marchant. After spending two years there, Rob felt he could deliver a much more effective marketing and advertising service and founded Hunterlodge Advertising in 1987. Rob has significantly grown the company over the years and is rated as platinum by the IPA sharing the enviable position with only 11 other agencies across the UK. He sits as Co-Chair on the IPA’s Professional Development Group leading the industry in helping set and achieve its new vision - to turn advertising into a profession over the next ten years. Rob was also granted an IPA Fellowship in April 2016. Rob’s obsession for effectiveness has kept him on track to make Hunterlodge the most effective agency in the UK by 2016. This has been possible by ensuring all his team share his unquenchable thirst for knowledge, ensuring even his most knowledgeable and highly skilled people are pushed to unique levels of excellence. The company has a simple purpose – to make effective advertising accessible to all clients.

Member Name

Andrew Pinkess

Abbott Mead Vickers BBDO

(Co-Chair)

Andrew Pinkess is Head of Strategic Services and Director of B...

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Head of Strategic Services & Director of Business Innovation

Andrew Pinkess is Head of Strategic Services and Director of Business Innovation at AMV BBDO. He has responsibility for AMV’s Consulting, Customer Experience, Analytics, and Insight offers, and works across most of the agency’s major clients. His particular interests are in working upstream with brands to help them develop integrated marketing strategies that work across multiple channels, tracking effectiveness, and driving organisational change to deliver joined-up marketing solutions. Prior to joining AMV, Andrew worked as Director of Strategy & Insight at LBi (now Digitas LBi), where he managed analytics, planning and consulting, content, CRM, research, and social teams. Before that he was Strategy Director at brand and customer experience agency Rufus Leonard, working across a wide range of blue chip clients in B2C, B2B and the public sector. He has also worked in client service and new business roles. Andrew is an Oxford graduate with a degree in modern languages and an MBA from Warwick Business School. He is a member of the IPA Council, and a Fellow of the IPA. He served on the IPA’s Professional Development Group for seven years, the last five as Co-Chair, and on the Talent Leadership Group. He has also chaired and participated in various IPA events including ‘Unlearning’ ‘IPA Tech’, and the Talent adaptathon.

Member Name

Jo Arden

MullenLowe London

Jo is an enthusiastic and passionate advocate of the good that...

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Chief Strategy Officer

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Sarah Baumann

Leo Burnett

Sarah Baumann - Sarah started her career as a graduate trainee...

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Deputy CEO

Sarah Baumann - Sarah started her career as a graduate trainee at JWT in 1997, working on Boots the Chemist, Persil and Smirnoff. She then moved in Leo Burnett in 2001 to work on McDonald’s and since then has worked on a number of clients including COI and Fiat. Sarah is currently Client Service Director on the Learning and Skills Council/ COI business which promotes skills and training to individuals and employers. Sarah was promoted to Head of Account Management in August 2007. She has since taken on the newly created role of Group Talent Strategy Director to oversee development across the Leo Burnett Group.

Member Name

Bianca Best

360i London

Bianca is Managing Partner at iProspect and epitomises a blend...

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Executive Director

Bianca is Managing Partner at iProspect and epitomises a blend of inspirational leadership and 20 years’ marketing experience. Her diverse career spans traditional brand advertising, a decade running her own entrepreneurial e-comms venture, and more recently designing utopian, personalised digital journeys for global icons including Diageo, Amex, Regus and Thomas Cook. Being solution-centric and impassioned by exemplary client services, Bianca ensures deep, empathetic client relationships are peppered with fun too. Proud of winning CPD Gold for iProspect in 2015, Bianca leads the drive to nurture and retain agency talent within iProspect. Bianca is also an IPA Woman of Tomorrow 2016. When not enthusing about agency life Bianca revels in her 4 young children and daily jogs around Regents Park.

Member Name

Kate Bruges

J. Walter Thompson

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Co-Director of Talent

Member Name

Pippa Goodwin

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Managing Partner

Member Name

Joanna Harman

Karmarama

Jo Harman has been in HR for almost 20 years and is currently...

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HR Director/Head of HR

Jo Harman has been in HR for almost 20 years and is currently the Group HR Director for Karmarama, acknowledged as one of the leading creative independent agencies in the UK, with high-profile clients including the The Army, BBC, Costa, BT and Honda.

Jo has spent the majority of her career in investment banking, starting out JP Morgan and ending (dramatically!) at Lehman Bros. Jo has also been involved in a number of business turnarounds which have required fast paced, change-heavy restructuring projects. Prior to Karmarama, Jo was Managing Director for HR, at FTI Consulting, a US based Strategic Consulting firm and was responsible for overseeing all areas of human capital including talent acquisition, talent management, learning and development, workforce planning, compensation and benefits across the EMEA region.

Karmarama is Jo’s first adventure in advertising; since joining Karmarama, the Group has actively grown and restructured and have excitedly made it into the Sunday Times Top 100 big companies to work for List during their first and second year of entering.

Member Name

Sharon Jiggins

FCB Inferno

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Managing Director

Member Name

Matthew Landeman

Carat

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Executive Client Officer

Member Name

Steve McCarron

Cheetham Bell


After graduating in Law at the University of Sheffield, St...

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Managing Director


After graduating in Law at the University of Sheffield, Stephen started as a Graduate Trainee at BMP DDB in London where he worked on the Budweiser Frogs and Lizards Campaign as well as British Meat’s famous Recipe for Love work.

He moved to Manchester in 2002 to take up a position at TBWA/Manchester as a Planning Director, working on Morrisons.

He joined Cheetham Bell JWT as Head of Planning in 2008 and was promoted to MD in November 2014

Member Name

Gillian McCormack

Gillian McCormack is MD of Material_UK which forms part of the...

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Gillian McCormack is MD of Material_UK which forms part of the Material Communications Group, a group of creative communications agencies based in Glasgow and London. Recently appointed to the Group Board, Gillian has over 12 years experience in the creative communications industry and has been leading her team in the role of MD since 2011. Passionate about big ideas and great marketing driven by consumer insights, Gillian has led teams working on a diverse number of brands and projects. An expert in designing creative business solutions for brands across sport and entertainment, Gillian and her team have developed and delivered consumer engagement propositions and platforms such as Beck’s Fusions, Bank of Scotland’s Tier 1 partnership with London 2012, T in the Park and SSE’s title sponsorship of both The SSE Hydro & The SSE Arena (formerly Wembley Arena). She has led the agency to numerous award wins, winning accolades for both campaign work and for the agency itself. Gillian is a former Rising Agency Star of the Year Award winner at the Marketing Society Scotland Awards and was this year shortlisted for Agency Star of the Year. Gillian recently participated in the Cannes Creative Leaders Programme in association with the Berlin School of Creative Leadership. She is a keen supporter of the arts and is a member of the Board of Directors of Vanishing Point Theatre Company and Document International Human Rights Film Festival.

Member Name

Joanna Williams

PHD Media


After a degree in history and a brief spell in media sales...

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Managing Partner


After a degree in history and a brief spell in media sales, Joanna started her career at a small full service advertising and PR agency nearly 20 years ago, and then went on to join PHD in 2004. Over the years she has worked on a vast array of the agency’s clients across all sectors from FMCG to B2B, luxury to public sector and charity, and is now responsible for clients such as Viacom, Expedia, McCain, SC Johnson and Elizabeth Arden.

Joanna has always had a keen interest in learning and development and played an active role in delivering PHD’s training programme. Now as Managing Partner, as well as running one of PHD’s planning teams, she has an internal remit to help drive forward the agency’s learning and development offering, working hand in hand with the people team.

Member Name

Patrick Mills

Secretary

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IPA Membership and Professional Development Director

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