Each of these key trends are composed of PDF and PPT documents. Click to view.
Key trends in the house and home market surrounding the forgotten generation in Generation Rent, sustainable housing issues, app-based ways of visualising the home, the voice-controlled home, and the trends surrounding the home-office.
Key trends in the automotive and mobility industry, from contactless cards to alternative transport and the coming phenomenon of widespread electric cars.
Key trends in the health and fitness market covering wearable fitness trackers, natural functionality in food, health mapping apps, the integration of leisure into health, and networks of support for mental health.
Key trends in the beauty and cosmetics market covering the internal feel-good factor of some brands, brand collaboration with the consumer, technological aids for make-up selection, targeting the older consumer, and the popularity of unisex grooming products.
Key trends in the retail and fashion market covering seasonless collections, the rise of casual sportswear, wearable technology, physical stores as immersive stages, and the digital space of the online store.
Key trends in the energy and utilities market covering independent energy suppliers, connected/integrated appliances, the disruption of wholesale energy markets, and switching providers.
Key trends in the advertising and marketing sector covering concerns over ad-blocking, an increasing use of VR, the growth of independent talent across multi-channel networks, a new prevalence of micro-moments in media, and the revival of podcasting.
Key trends in the financial services market covering tailor-made banking, the emergence of peer-to-peer start-ups, competition from challenger banks, a full-transition to mobile banking services, and rebrands demonstrating a friendlier side to banking.
Key trends in the food and drink market covering the new aspirations for home cooking, documenting culinary experiences, the trend for cutting down on meat, an emphasis on naturally healthy food, and the affinity for the local and seasonal.
Key trends in the online gambling market covering the innovation of ‘gambling-lite,’ the desire for social liberalism, the democratisation of gambling, the accessibility of remote gambling via apps, and the growth of ‘free-to-play.’
Key trends in the gaming and play market covering immersive devices, the focus on creating a sense of consumer purpose, new nuances of the gamer demographic, the commercial dynamism of eSports, and the importance of the mobile as a gaming platform.
Key trends in the data and consumer market covering EU reform, biometric systems, anonymity, sequencing, and the value of personal data.
Key trends in the responsible business world covering embedded responsibility, the growth of digital social ventures, philanthropy engineering, environmentalism, and the rise of the corporate social individual.
Key trends in the grocery and supermarket world covering the success of discount chain supermarkets, promiscuous shopping habits, supermarkets’ stewardship concerns, collection schemes, and the continued growth of e-groceries.
Key trends in the travel and tourism market covering risk-taking tendencies of a younger generation, the popularity of celebratory holiday packages, social-savvy locations, trends within the Generation Y group, and wellness tourism.
Key trends in the charity and not-for-profit sector covering the niche of web-based donations, alternative currencies, attracting a younger breed of donor through social media, senior volunteers, and celebrity endorsement of charities.
Key trends in the professional development world covering the search for the upgraded self within a career, the growth of e-Learning, outward looking organisational development, securing user engagement through gaming, and the integration of VR.
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