IPA Staff List

DG Office

The Director General has overall responsibility for the strategic direction of the IPA as well as its day-to-day management. He also guides the President on his agenda and is the senior point of contact for the plethora of UK and international advertising, media and marketing trade bodies eg the EACA.
Paul Bainsfair
Paul Bainsfair
Director General
Biography
Nina Richardson
Nina Richardson
Executive to Director General
Biography

Membership

The Membership department are responsible for the strategic needs of the agencies who comprise the IPA. They ensure the good work of the IPA is heard amongst our community and that throughout the year we place our members at heart of what we do. The department is also responsible for our Insight service which helps members by undertaking market and trend analysis.
John Oldfield
John Oldfield
Membership Director
Biography
Tom Mott
Tom Mott
Membership Associate Director
Biography
Aisling Conlon
Aisling Conlon
Head of New Business
Biography
Sara Robertson
Sara Robertson
Membership Senior Manager (around the UK)
Biography
Sonja Mclean
Sonja Mclean
Membership Senior Executive (Scotland and NI)
Biography
Lynn Hogarth
Lynn Hogarth
Membership Manager (England & Wales)
Biography
Pippa Nicholas
Pippa Nicholas
Membership Senior Executive
Biography
Sarah Stewart
Sarah Stewart
Membership Executive (England & Wales)
Biography
David Payne
David Payne
Direct Marketing & Data Consultant
Biography
Nigel Gwilliam
Nigel Gwilliam
Consultant Head of Media & Emerging Tech
Biography
Gus Annetts
Gus Annetts
Consultant
Biography
Kim Knowlton
Kim Knowlton
Broadcast Production Consultant
Biography
Mark Rasdall
Mark Rasdall
Web Consultant
Biography

Insight

Damian Lord
Damian Lord
Head of Insight
Biography
Rebecca Snaith
Rebecca Snaith
Insight Executive
Biography
Devki Patel
Devki Patel
Insight Executive
Biography
Jessica Poon
Jessica Poon
Insight Executive
Biography

Professional Development

The Professional Development department lead the industry through the provision of cutting-edge qualifications and training. They work to embed a continuous learning and development culture in member agencies and demonstrate daily the business case for developing talent. The team is also responsible for the international growth of the IPA brand through strategic partnerships with agency networks, like-minded industry institutions and major tech brands.
Patrick Mills
Patrick Mills
Director of Professional Development
Biography
Louise Hinchliffe
Louise Hinchliffe
Associate Director of Professional Development
Biography
Indre Dragunaite
Indre Dragunaite
Head of Learning Technologies
Biography
Michael Burns
Michael Burns
Head of Export
Biography
Esther Emmanuel
Esther Emmanuel
Professional Development Executive
Biography
Erika Bewers
Erika Bewers
Courses Manager
Biography
Sarah Vickerstaff
Sarah Vickerstaff
CPD Manager
Biography
Gwyn March
Gwyn March
Training Officer
Biography
Rosie Chiang
Rosie Chiang
Global Qualifications Executive
Biography
Bethan Cousins
Bethan Cousins
Qualifications Executive
Biography

Legal and Public Affairs

The Legal and Public Affairs Department run our legal advisory service, providing a range of employment, company and Intellectual Property guidance to members. They also work, on behalf of members, with industry partners to ensure the IPA’s voice is heard in relation to proposed changes to the legislative and self-regulatory frameworks.
Richard Lindsay
Richard Lindsay
Director of Legal & Public Affairs
Biography
Juliet Bawtree
Juliet Bawtree
Associate Director of Legal & Public Affairs (Employment)
Biography
Rebecca Chong
Rebecca Chong
Senior Legal Counsel
Biography
Elizabeth  Kennedy
Elizabeth Kennedy
Legal Counsel
Biography

Marketing Strategy

The Marketing department work with IPA members on industry-wide initiatives to ensure the latest thinking is embedded throughout our organisation. Amongst wider creative industry partners and government, they ensure the reputation of Advertising and Communications is viewed as a leader within the sector. The department looks after our groups, work on diversity and new talent initiatives including Creative Pioneers and AdMission.
Janet Hull
Janet Hull
Director of Marketing Strategy
Biography
Joyce Kelso
Joyce Kelso
Associate Director of Marketing Strategy
Biography
Leila Siddiqi
Leila Siddiqi
Head of Diversity
Biography
Lewis Coe
Lewis Coe
Creative and Digital Media Executive
Biography
Phillipa Irving
Phillipa Irving
Marketing Communities Manager
Biography
Carlos Grande
Carlos Grande
Web Consultant
Biography
Jana De Vos
Jana De Vos
Marketing Executive
Biography

Research

The Research Department operates IPA TouchPoints - a unique, consumer-centric, cross-media dataset produced by the IPA in direct response to the needs of the communications industry. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media usage. Additionally, they are responsible for the IPA’s role as a key player in the joint industry committees (JICs), including other bodies such as BARB and JICWEBS, which oversees the production of audience measurement data used as the planning and trading currencies for each advertising medium.
Lynne Robinson
Lynne Robinson
Research Director
Biography
Belinda Beeftink
Belinda Beeftink
Associate Director
Biography
Rebecca Watson
Rebecca Watson
Head of Touchpoints Client Service
Biography
Dan Flynn
Dan Flynn
Head of Sales and Marketing
Biography
Simon Frazier
Simon Frazier
Media Research Manager
Biography
Jes Rogerson
Jes Rogerson
Media Research Senior Executive
Biography
Thilo Steube
Thilo Steube
Media / Research Senior Executive
Biography

Resources

The Resources Department look after the IPA’s building and the people. They manage all aspects of event hire at the IPA’s historic building at number 44 Belgrave Square and ensure that our hospitality is second to none. Additionally, they are responsible for the recruitment and retention of all staff at the IPA and ensuring the organisations workforce meets the needs of the members.
Lettie Hannon
Lettie Hannon
Director of Resources
Biography
Meena Halai
Meena Halai
Receptionist
Biography
Ray Cannon
Ray Cannon
Office Services Senior Executive
Biography
Musa Odia
Musa Odia
Office Services Executive
Biography
Mauricio Albuquerque
Mauricio Albuquerque
Hospitality Executive
Biography
Fabio Dos Santos
Fabio Dos Santos
Hospitality Manager
Biography

Communications

The Communications department maintain the IPA’s reputation as the world’s most influential professional body for practitioners in advertising and marketing communications. They manage the main IPA channels across owned, earned and paid media. The departments responsibilities include: Press and PR, Social Media, Web and Digital Data, Publications, Awards and Events
Tessa Gooding
Tessa Gooding
Director of Communications
Biography
Maria Grey
Maria Grey
Head of Comms
Biography
Sylvia Wood
Sylvia Wood
Press Office Manager
Biography
Rachael Lynch
Rachael Lynch
Social and Content Editor
Biography
Kathryn Patten
Kathryn Patten
Head of Awards and Events
Biography
Helen Goddard
Helen Goddard
Senior Events Manager
Biography
Conor Harte
Conor Harte
Events & Awards Senior Executive
Biography
Alice Meekins
Alice Meekins
Events and Awards Executive
Biography

Digital & Data

Jason Pittock
Jason Pittock
Head of Digital & Data
Biography
Najeeb Qaisrani
Najeeb Qaisrani
Web Manager
Biography
Sheila Walshe
Sheila Walshe
Senior Database Administrator
Biography
Emil Petrov
Emil Petrov
Web & Database Support Senior Executive
Biography

Finance

The Finance Department lead the financial and IT aspects of the operations of the IPA. The department is responsible for building the commercial skills of member agencies through the Pillar Strategy and additionally acts as a source of knowledge on issues around financial management in agencies. The IT Team ensure that the technological operations of the organisation are at the cutting edge.
Tom Lewis
Tom Lewis
Finance Director
Biography
Andrew Bell
Andrew Bell
Financial Controller
Biography
Gifty Obeng
Gifty Obeng
Management Accountant Executive (Mat. Leave)
Biography
Stephen Mayer
Stephen Mayer
Accounts Manager
Biography
Manolis Matheou
Manolis Matheou
Management Accountant Senior
Biography
Roger Ingham
Roger Ingham
Finance Research Consultant
Biography
Kimberley Willing
Kimberley Willing
Management Accountant Executive (Mat. Cover)
Biography

IT

Mike Firth
Mike Firth
Head of IT
Biography
Faris Tatou
Faris Tatou
IT Executive
Biography

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