This page provides more detailed information about the Accredited MIPA scheme – what it is, how it works and how it can benefit you. Any queries? Please email firstname.lastname@example.org
Who are the current Accredited MIPAs?
You can see the full list here.
What are the benefits of being an Accredited MIPA?
The main benefit is that you would have your own profile on the IPA website to promote your career achievements and highlights as well as your qualifications. You could also access IPA qualifications and courses, events and publications, at the member rates.
However, importantly, Accredited MIPA status does not open up access to the following IPA services: legal, financial or management advice; the Insight Centre; survey data; discounts on media research or TouchPoints subscriptions or on room hire at 44 Belgrave Square; or to some website resources (free legal or Insight downloads, the pitch protection facility, the tender alert service or free usage of Jobs Online). These are corporate member benefits – i.e. for employees of member agencies only.
What would I have to do to retain my Accredited MIPA status?
Once you have become an Accredited MIPA, all you would need to do to retain your status is maintain your CPD compliance annually by recording at least 24 hours of eligible learning and development activity in each year. Here’s how the CPD compliance process would work:
Upon becoming an Accredited MIPA, regardless of your specific award date, your accreditation would run until 31 December of the following year. You would then have from 1 – 31 January inclusive of the subsequent year to submit for and achieve CPD compliance for the previous year.
So, for example, if your Accredited MIPA award date was 1 July 2016, your accreditation would run from 1 July 2016 until 31 December 2017 inclusive. You would then need to successfully submit for CPD compliance for 2017 at some point during the month of January 2018, in order to renew your accredited status until 31 December 2018. The process would then be repeated on an annual basis thereafter – i.e. you would need to submit for CPD accreditation for 2018 during the month of January 2019.
What would happen if failed to maintain my CPD compliance?
If you should fail to achieve CPD compliance for any previous year, you would lose your Accredited MIPA status and full profile on the IPA website immediately and would appear on the website as an unaccredited MIPA. To regain your Accredited MIPA status, you would need to achieve CPD accreditation for the previous year.
So, following the above example, if you should fail to meet the deadline of 31 January 2018 to achieve CPD compliance for 2017, you would lose your Accredited MIPA status and full profile on the IPA website on 1 February 2018. But if, subsequently, you were to successfully submit for CPD accreditation (on, say, 15th March) you would immediately regain your Accredited MIPA status and full profile.
Would I have to use the IPA's CPD Diary system?
Yes, all Accredited MIPAs are required to use the IPA’s CPD Diary system to log their learning and achieve compliance annually. There is no cost to having an IPA CPD Diary.
Is there a fee for Accredited MIPA status?
Accredited MIPA status is free if you are employed by an IPA member agency. But if you aren't, there is an annual fee of £200.
What would happen if I were an Accredited MIPA, but ceased to be employed by a member agency?
In this scenario, you would be required to pay the 12-month fee of £200 (excluding VAT) - see above - to retain your accredited status. The date on which this fee is invoiced would become your annual renewal date, and the payment terms for it would be 30 days.
Should you fail to settle the invoice on or before the due date, you would lose your Accredited MIPA status and full profile immediately (and would appear on the website as an unaccredited MIPA). You could not subsequently regain your Accredited MIPA status until you had paid the fee in full.
What would happen if I were an Accredited MIPA, but went on maternity/paternity or long-term sickness leave?
In this eventuality, your Accredited MIPA status would be frozen and then reactivated upon your return to work. However, it you were to return to work but not be employed by a member agency, you would need to pay the £200 fee (see above) before the reactivation could take place. Regardless of whether or not you were with a member agency, following reactivation you would need to submit for CPD accreditation for your first full calendar year back in work.
Could I become an Accredited MIPA if I am not with an IPA member agency?
Yes – if you are an advertising practitioner and not employed by an IPA member agency, you can become an Accredited MIPA.
To do so, you will first need to pay an up-front, non-refundable fee of £600 to embark on the MIPA ‘pathway’. This will give you, for three years*, your own CPD Diary free of charge, plus access to the IPA’s qualifications and assessed courses at member rates. You will then be able to qualify as an Accredited MIPA by gaining the necessary five stars of IPA qualifications and/or assessed courses and CPD compliance for the previous three years.
Once you have qualified in this way and agreed to the Accredited MIPA terms and conditions, you will need to pay a non-refundable fee of £200 to confirm your status as an Accredited MIPA. Once you have paid this fee, you will appear as an Accredited MIPA, with your own profile, on the IPA website for a period of 12 months from the payment date. The date on which you pay this fee will become both your award date and annual renewal date.
(*Please note that if, having paid the £600 pathway fee, you should qualify as an Accredited MIPA in less than three years – perhaps because you have a CPD Diary from your previous role with a member agency – you would not be required to pay the £200 annual fee until your three years covered by the pathway fee have ended.)
Where can I find the Accredited MIPA Terms & Conditions?
You can find them here.
What happens if I am already an IPA personal member (MIPA)?
The IPA has offered a form of personal membership for decades. Historical MIPAs won’t lose their status – but only Accredited MIPAs will be entitled to a full profile on the IPA website. Any historical MIPA seeking accredited status would need to complete the required 5 stars of qualifications and/or assessed courses and CPD compliance for the previous three years (see How could I become an Accredited MIPA?)
What about the IPA’s Fellows (FIPAs)?
Fellowships are lifetime awards, in the gift of the IPA Council, to recognise and reward individuals who have made an exceptional contribution to the IPA. They are awarded publicly at the annual Members’ Lunch in April.
All Fellows can be found in the directory (together with their supporting citation and date of award, if known). Any Fellow who also qualifies for accredited status, per the requirements above, would become an Accredited FIPA with a full profile. There is no fee for a Fellowship.