The Awards are designed to reward the 'best' and 'most improved' levels of service media owners provide, with the aim of raising the digital standard in general.
Full details of the scheme, alongside a Call for Entries will be available here from March 2011, and the glittering Awards Ceremony and Dinner where 2011 winners will be handed their trophies, will be held in November 2011.
The MOAs will reward eight key attributes from the IPA’s Online Media Owners’ Survey - a survey collecting over 200 responses which has been carried out biannually since April 2007 amongst digital planners, strategists, buyers and specialists in IPA member media agencies.
The MOAs will also reward an additional eight categories that will be submission-based and judged by the IPA Digital Media Group.
A new identity for the scheme evokes the cryptid form of the Moa; a now extinct (although occasionally spotted!) large, flightless, New Zealand bird that walked the earth for 60 million years.
Matt Simpson, IPA Digital Media Group Chairman and Head of OMD Group Digital says “The establishment of the MOA is incredibly exciting news and something we believe will be really motivating for the participating media owners primarily. It is also a great chance to recognise some of the up and coming providers whose scale has not yet put them in the survey.”
Nigel Gwilliam, Digital Consultant, IPA, says “The service our members receive from online media owners has been a key issue to us for a number of years. Building on the success of our survey, we wanted to create an awards scheme that celebrates this at an individual and team level, as well as amongst the sales operations as a whole. Early next year we'll be announcing the further eight submission-based awards that will champion excellence from across the online media sales spectrum.”
To join a mailing list for further details on the scheme please email
awards@ipa.co.uk