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100 apprenticeships on offer through Creative Pioneers Challenge

The 2014 IPA/Metro Creative Pioneers Challenge (CPC), which offers school leavers the opportunity for creative apprenticeships, is now open for entries (3rd March 2014).


AMV BBDO, BBH, Metro, JWT, Publicis and Starcom MediaVest are just some of the 50 top advertising, PR, digital marketing and media businesses from around the UK (including London, Bristol, Birmingham and Manchester) offering over 100 year-long apprenticeships as part of the award-winning Challenge.

As part of the scheme's launch, the CPC team took to the streets of London in masks designed by competition winner Paul Allimadi. The photos of the morning were featured in Metro and you can find out more about Paul and his Lego masks here:


The scheme is open to enthusiastic school or college leavers, aged 16-23, with native digital and social media skills and qualifications no higher than A Levels or equivalent. The successful candidates will gain valuable on-the-job experience and an industry recognised qualification at the end of the 12-15 months. Applications can be made via

Says Janet Hull OBE, Executive Director, Creative Pioneers Challenge & IPA Director of Marketing, “We hope this nationwide hunt for digital and creative talent will help push apprenticeships into the mainstream and make our industry more accessible. We want young people from any background to enter; it’s not just about qualifications, it’s about having the right mindset and attitude. We know how tough it is to get a foot in the door of the creative industries and Creative Pioneers is a terrific opportunity for young people to take that first step on the ladder and kick start their career.”

Says Sophie Robinson, Creative Director at Metro, “From the first time we met up with Janet over three years ago to talk about bringing the Creative Pioneers concept to life we were excited; it was a no brainer for Metro. Every day we look to inspire our young urban audience and share news and ideas though our newspaper and digital channels, and this campaign is a real extension of that.”

“It’s an honour to help ambitious young people reach their potential, and it’s exciting to think that these creative minds will be the names we’ll be hearing about in the future.”

The Challenge kicked off today with a series of nationwide events to coincide with National Apprenticeship Week.

Last updated 10/03/2014

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