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15 ways to optimise agency margins

Read Kingston Smith's checklist of 15 ways to optimise agency margins, produced for the IPA and its members.

06/05/2014

Says Tom Lewis, Finance Director, IPA: “Kingston Smith has produced a useful and comprehensive list of areas that agencies need to review to ensure they are thinking broadly enough when looking to improve margins. For those just starting the task, it is a helpful introduction; for those who have done some work already, it throws up potential new areas; for anyone who thinks they are doing all they can, it is a practical checklist.”

View the full pdf.

Last updated 06/05/2014


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