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1999 Census figures published

The annual census of IPA membership from 1999. The Agency Census has become the definitive survey of employment trends in media, advertising and marketing communication agencies.


The 1999 Agency Census released today (28th September 2000), reveals a small increase in the number of people employed in IPA agencies at 1st September 1999 - 13,000 at 201 agencies (vs 12,700 at 206 member agencies at 1st September 1998).

Advertising continues to be a young industry with 51% of all staff being under the age of 30, and 82% under the age of 40. (no change).

76% of staff are based in London (vs 75% in 1998).

The 1999 Census shows the following seven-year trends:
- Average agency size has risen to 65 (1999) from 50 (1993).
- Secretarial staff has dropped to 6.7% (1999) from 12% (1993).

Women currently represent 22% of board directors, 37% of other heads of depart-ments and 49% of all staff. This compares to 21% of board directors, 41% of other heads of department and 48% of staff in 1998.

Note to editors:

The IPA Agency Census is the definitive employment record for the industry and is undertaken on an annual basis. The IPA also carries out analyses of agency costs and salaries.

The IPA is the industry body and professional institute for UK advertising agencies and was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. The IPA's 200 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £7,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of many tens of thousands of their client companies and organisations nationwide. Click here for the IPA Agency Census.

For further information:
Nick Phillips, IPA Director General tel: 020 7235 7020
Ted Goater, IPA Treasurer tel: 020 7235 7020  

Last updated 22/01/2009

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