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2002 IPA Annual Report outlines IPA’s determination for accredited self-regulation to succeed

Publication of 2004 Annual Review of IPA activities


Bruce Haines, in his foreword to the IPA 2002 Annual Report published today (15th April 2003) writes that the IPA is committed to the concept of self-regulation being extended to the broadcast sector and that it will continue to lobby on enforceable rules on both advertising air time sales and ownership rules in the Communications Bill.

Haines who stands down as President of the IPA on the 15th April, says: “…with the endorsement of the Puttnam Committee… it is now up to us to come forward with suitable proposals to make it happen.”

Meanwhile the IPA is part of the industry task force that is preparing the recommendations that will be presented to OFCOM by the Advertising Association on the 1st May 2003.

In the report IPA Director General Hamish Pringle also outlines the IPA’s role in defending the right to advertise, negotiating agency interests, promoting the value of the business and best practice and providing training and development and advisory services to its members.

The report also summarises the industry surveys undertaken during the year:

-there were 14,200 people employed in IPA member agencies (IPA Census)

-the average salary paid across the industry was £40,179 (Agency Salary Survey)

-Saatchi & Saatchi topped the all agency and London income league tables at £52,750,000 (the IPA Creative Agency Income League Tables)

-improving client confidence in the fourth quarter Bellwether Report

View the2002 Annual Review

Note to editors:

The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies and was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. The IPA’s 229 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £7,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of many tens of thousands of their client companies and organisations nationwide.

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Last updated 17/01/2008

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