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2013 IPA Best of Health Awards winners

Langland and McCann Health China were awarded the prestigious ‘Best of Show’ awards at the 2013 IPA Best of Health Awards, held last night (27th June 2013) at Vinopolis in London.

28/06/2013

The Best of Health Awards showcase and reward the best in creativity in healthcare across all media. With 404 submissions entered into this year’s Awards, five won Gold, showing the high quality of entries this year.

Furthermore, 22 won Silver, 59 were awarded Bronze and Special Prizes were awarded for Young Talent and Best Use of Photography, Copywriting, Illustration, and Art Direction.

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its ‘True Cost’ press campaign, advertising the drug Sativex for Bayer. The campaign powerfully depicts MS patients needing assistance to complete every day tasks, demonstrating the true cost of spasticity to sufferers is their independence.

McCann Health China was awarded ‘Best of Show’ for advertising to consumers. Their ‘Blood Can Do More’ campaign for the Shanghai Blood Administration Office, was submitted to the Integrated Idea category.

This new category, introduced last year, asks entrants to demonstrate innovation in their solution to a communications brief through insight into the choice of channels used. The winning campaign used print, social, experiential and interactive activities to encourage blood donations and successfully communicated that giving blood represents more than saving lives. A traditional Chinese papercut design was used on all media, depicting how important each drop of blood is. All print media also contained a QR code which, once scanned, directed viewers to their nearest blood donation centres. Further activity included hosting an event on World Blood Donor day, where mobile blood clinics encouraged donations and successful donors could share their experience across social media, increasing awareness of the campaign.

Says Chairman of Judges, Leon Jaume, Executive Creative Director at WCRS: “It’s clear that creativity is at the heart of great healthcare advertising and there is some great creativity in this years Best of Health awards to celebrate. Congratulations to the five Gold, 22 Silver and 59 Bronze Award winners. In today's cluttered media landscape, our need to cut through is ever more essential but increasingly difficult. In a sector as heavily regulated as this one, a hard task is rendered herculean.”

Says Convenor of Judges, Jon Watson, Group Creative Director at Ogilvy HealthWorld: “We were really impressed with the quality of the winning work in this year’s awards and selecting the winners was a tough call. Particular praise should go to the ‘Best of Shows’, which demonstrate that healthcare creativity is alive and well, and how vital it truly is in helping to successfully communicate important healthcare messages.”

The IPA would like to thank Best of Health judge Charles Gumbs and Swordfish Advertising for designing the Best of Health Awards Supplement and ColourPoint for generously printing all copies.

Special Prizes:

Best of Show Consumer

‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China

Best of Show Healthcare Professional

‘True Cost’, Sativex for Bayer, by Langland

Best use of Art Direction

‘Committed To Lupus’, Benlysta (GSK) for Glaxo Smith Kline, by Ogilvy HealthWorld UK

Best use of Copywriting

‘Boards’, The Passage for The Passage, by Publicis Life Brands Resolute

Best use of Photography

‘True Cost’, Sativex for Bayer, by Langland

Best use of Illustration

‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China

Young Talent Winner 

Mark Evans, Langland

Commended - Whitney Andrews, Langland

Gold Awards

Healthcare Professional - Press Ad Campaign

‘True Cost’, Sativex for Bayer, by Langland Consumer - Integrated Idea

Consumer - Integrated Idea

‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China

Consumer - Out of Home

‘Boards’, The Passage for The Passage, by Publicis

Life Brands Resolute ‘Be Food Smart’, Change4Life for Public Health England, by 23Red, M&C Saatchi, Freud, MEC and M4C

Business to Business Campaign

‘We never stop thinking…’, McCann Health for McCann Health Sydney, by McCann Health Sydney

Silver Awards

Healthcare Professional – Film

‘Keeping it Real’, Easi - Breathe for Teva, by Woolley Pau Gyro

‘Committed To Lupus’, Benlysta (GSK) for Glaxo Smith Kline, by Ogilvy HealthWorld UK

‘See the Difference’, Erbitux for Merck Serono, by McCann Health London

Healthcare Professional - Integrated Idea

‘Integrated Idea’, Hidrasec for Abbott, by Langland

Healthcare Professional - Mixed Media

‘Mr Butt Mixed Media Campaign’, Giazo for Salix, by The Cement Bloc

‘True Cost’, Sativex for Bayer, by Langland

‘Control Fluid’, Hidrasec for Abbott, by Langland

Healthcare Professional - Individual Press Ad

‘True Cost - Teacup’, Sativex for Bayer, by Langland

‘True Cost - Toothbrush’, Sativex for Bayer, by Langland

‘True Cost - Shampoo’, Sativex for Bayer, by Langland

Healthcare Professional - e-detail

‘Foosball - e-detail’, Remicade for Remicade/Janssen, by McCann Health Sydney

Consumer - Film

‘Breast Cancer - TV’, Detect Cancer Early for Scottish Government, by The Leith Agency

‘Save the Male - Viral Film’, UK Hair Clinic for Elite Hair Restoration, by Frontera

‘Olympics Anti-Doping’, GSK Corporate for GSK, by TBWA/Paling Waters

Consumer - Integrated Idea

‘Alcohol Behaviour Change’, Alcohol Behaviour Change for Scottish Government, by Stripe Communications

Consumer - Mixed Media

‘Save the Male - Mixed Media’, UK Hair Clinic for Elite Hair Restoration, by Frontera

Consumer - Out of Home (Individual & Campaign)

‘Holiday Souvenirs’, British Skin Foundation for British Skin Foundation, by Langland

‘Holiday Souvenirs - Tenerife’, British Skin Foundation for British Skin Foundation, by Langland

‘Holiday Souvenirs - Corfu’, British Skin Foundation for British Skin Foundation, by Langland

‘Holiday Souvenirs - Sardinia’, British Skin Foundation for British Skin Foundation, by Langland

‘Roll up your sleeves, Japan 2012’, Novartis Hypertension for Novartis Pharma K.K, by McCann Health Japan

Business to Business - Individual

‘Healthy Business Cards’, McCann Health for McCann Health Sydney, by McCann Health Sydney

Bronze Awards

Healthcare Professional - Individual Press Ad

‘Mr Butt: School’, Giazo for Salix, by The Cement Bloc

‘Mr Butt: Basketball’, Giazo for Salix, by The Cement Bloc

‘Mr Butt: Biker’, Giazo for Salix, by The Cement Bloc

‘Mr Butt: Date’, Giazo for Salix, by The Cement Bloc

‘Shout’, Waxsol for Norgine PTY LTD, by Insight Au

‘Zip it up!’, Impact for Nestle Health Science, by McCann Health Singapore

‘Football’, Ensure Plus Advance for Abbott Nutrition, by Langland

‘Mutation’, RMD Virology for Roche, by TBWA/Paling Waters

‘Parking Meter - Grandad’, Lilly Oncology for Lilly Oncology, by Langland

‘Parking Meter - Couple’, Lilly Oncology for Lilly Oncology, by Langland

‘Parking Meter - Grandmother’, Lilly Oncology for Lilly Oncology, by Langland

‘Toothbrush Critter’, Vivaxim for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney

‘Cocktail Critter’, Vivaxim for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney

‘Detect Early’, Alzheimer's Australia for Alzheimer's Australia, by Ward6

Healthcare Professional - International

‘Life in Full’, Ensure Plus Advance for Abbott Nutrition, by Langland

‘Every Liver Tells a Story’, Adomet for Abbott Nutrition, by Langland

Healthcare Professional - e-details

‘Lives on the Line’, Ambisome for Gilead, by Ward6

‘Colobreathe ipad’, Colobreathe for Forest Europe, by Sudler & Hennessy London

Healthcare Professional - Direct Mail

‘The Shoelace Mailer’, Humira for AbbVie, by Langland

‘Mutation’, RMD Virology for Roche, by TBWA/Paling Waters

Healthcare Professional - Film

‘HIV Positive’, BMS HIV Awareness for BMS, by McCann Health Sydney

‘Golden Nugget’, Pradaxa for Boehringer Ingelheim, by Publicis Life Brands Resolute

‘My Life Myeloma’, Myeloma for Revlimid, by Langland

Healthcare Professional - Mixed Media Campaign

‘Foosball’, Remicade for Remicade/Janssen, by McCann Health Sydney

‘Parking Meter’, Lilly Oncology for Lilly Oncology, by Langland

‘Disease Awareness Advert for Astellas Oncology’, Prostate Cancer pre-launch for Astellas, by VCCP Health

Healthcare Professional - Print Sales Material

‘Master Sales Aid’, Galderma for Benoit Chandon, by TBWA/Paling Waters

Healthcare Professional - Press Ad Campaign

‘Life in Full’, Ensure Plus Advance for Abbott Nutrition, by Langland

‘Parking Meter’, Lilly Oncology for Lilly Oncology, by Langland

‘Control Fluid’, Hidrasec for Abbott, by Langland

‘Mr Butt Press Ad Campaign’, Giazo for Salix, by The Cement Bloc

Consumer - Film

‘Farm Safety TV’, Farm Safety Partnership for Health & Safety Executive Northern Ireland, by Genesis Advertising

‘Caterpillash’, Latisse for Allergan, by McCann Health Singapore

Consumer - Integrated Idea

‘Getting to know Happy Tummy’, Rennie for Bayer UK, by JWT London

‘Keep Calm’, Keep Calm for NE Hants Clincial Commissioning Group, by Uscreates

‘Stoptober’, Smoke free for PHE, by 23Red, Dare, Freud, MEC, M4C, Iris, EMO, Reading Room, PAA, Kitcatt Nohr

Consumer - Online Display Advertising

‘Drop a Glass Size’, Healthier Scotland - www.drinksmarter.org for Scottish Government, by Story

Consumer - Individual Press Ad

‘Grow Rhythm’, Girls Right of Way for The Coore Foundation, by The Cement Bloc

‘Save the Male - Press Ad’, UK Hair Clinic for Elite Hair Restoration, by Frontera

‘Lung Clock - Press Ad’, Lung Clock for Quit, by Frontera

Consumer - Mixed Media Campaign

‘Grow Mixed Media Campaign’, Girls Right Of Way for The Coore Foundation, by The Cement Bloc

‘Farm Safety Mixed Media Campaign’, Farm Safety Partnership for Health & Safety Executive Northern Ireland, by Genesis Advertising

‘Hep C 'Start your fight' campaign’, Hepatitis C Portfolio for MSD Australia, by DDB Remedy Sydney

‘Lung Clock - Mixed Media’, Lung Clock for Quit, by Frontera

Consumer - Press Ad Campaign

‘My Type of Treatment’, Levemir for Novo Nordisk, by Ward6

‘Lung Clock - Press Campaign’, Lung Clock for Quit, by Frontera

‘Save the Male - Press Campaign’, UK Hair Clinic for Elite Hair Restoration, by Frontera

Consumer - Out of Home (Individual & Campaign)

‘Cocktail Critter’, Travel Vaccination Awareness for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney

‘Toothbrush Critter’, Travel Vaccination Awareness for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney

‘Consuming Your Thoughts’, Binge Eating Disorder Study for Shire, by Langland

‘Blood Can Do More’, Voluntary Blood Donation Programme sponsored by Shanghai Blood for Shanghai Blood Administration Office, by McCann Health China

‘Little Emergencies’, Betadine Swab Sticks for Mundipharma, by McCann Health Singapore

‘Save the Male - Out of Home’, UK Hair Clinic for Elite Hair Restoration, by Frontera ‘Olympics’, GSK Corporate for GSK, by TBWA/Paling Waters

Business to Business Individual

‘Brand Book’, McCann Health for McCann Health, by McCann Health London

‘Painting’, Publicis Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life Brands Resolute

‘Milk’, Publicis Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life brands Resolute

Business to Business Campaign

‘Remedy 10 Year Campaign’, DDB Remedy Sydney for DDB Remedy Sydney, by DDB Remedy Sydney

Business to Business Other Individual

‘Remove Sugar’, Forxiga for BMS-AZ, by Ogilvy HealthWorld UK

 

Full details about the winners, including the creative work, can be seen at: www.ipabestofhealthawards.co.uk

Last updated 28/06/2013


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