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2014 IPA Effectiveness Awards pre-registration deadline approaching

The 2014 IPA Effectiveness Awards is open for entry, with the pre-registration deadline of 31st January 2014 fast approaching. This year's awards see new prizes to reflect both its widening international reach and smaller budgets now it has reverted to a biennial timetable by absorbing the odd-year Limited competition. Between now and its April 2014 closing date entrants will also be able to take advantage of a series of free workshops and an IPA-subsidised Awards Advisory Service, if they pre-register by the end of January 2014.


Key dates and help

The deadline for entries is 30th April 2014, however, those who pre-register before 31st January 2014 will receive 25% off the final cost of entry, and will be eligible to make use of the Awards Advisory Service. This service is subsidised by the IPA and gives entrants access to experienced authors, judges and consultants on effectiveness who will guide them through the processes involved in writing a paper and can help authors identify key elements and data-sets. 2014 Advisors include: Chris Baker, Bacon Strategy and Research and previous Convenor of Judges; Merry Baskin, Founder, Baskin Shark; Ali Bucknall, Consultant; Gurdeep Puri, Founder, The Effectiveness Partnership; and Peter Field, Marketing Consultant and co-author of ‘The Long and Short of it: balancing short and long-term marketing strategies’.

In addition to the available industry experts, further information on how to enter, top tips for writing a paper, and a free judge’s essay can be found at the IPA effectiveness hub, where the IPA posts its thought leadership on effective marketing strategies.

Special prizes

The 2014 competition also has three new special prizes: Best Multi-market, Effectiveness Network of the Year and Small Budget. The Small Budget prize will be awarded for the best winning entry with a total annual marketing communications budget of up to £2.5 million.

The full list of prizes, which are awarded in addition to gold, silver and bronze awards are:

  • Grand Prix
  • Best Dedication to Effectiveness (The Broadbent Prize)
  • Best International
  • Best Multi-Market
  • Best New Learning (The Channon Prize)
  • Best Small Budget
  • Effectiveness Company of the Year
  • Effectiveness Network of the Year

Says Lorna Hawtin, Disruption Director, TBWA Manchester and 2014 Convenor of Judges, IPA Effectiveness Awards, “The introduction of new special prizes shows just how far the Awards have come, especially the Effectiveness Network of the Year prize which we believe to be an important signal of the global scale of the award. We also hope that these new criteria will further highlight the fact that effective communication doesn't necessarily require a big spend or large research budget.”

Says Lindsey Clay, Managing Director, Thinkbox, the overall Awards’ sponsor: “Thinkbox is proud to be associated with the IPA Effectiveness Awards for another year. We share the IPA’s dedication to proving and celebrating the very best in advertising effectiveness.”

Entries can be from an agency, client or media owner; joint; or fully collaborative across a number of companies. For more than three decades, the IPA Effectiveness Awards have been building authors' reputations and developing new industry learning the hard way.

The 2014 Awards are sponsored by Thinkbox - overall sponsor; Warc, the official publisher of IPA case histories; Ipsos ASI; Newsworks; and The Oval Group.

The IPA also runs the Eff Test, a qualification designed to help planners identify and evaluate the planning and effectiveness measurement techniques that are central to understanding how agencies can create effective campaigns for their clients.

The IPA Effectiveness Awards are widely considered to be the most rigorous effectiveness competition in the world. They reward campaigns that have proved the commercial power of their ideas and demonstrated their marketing communications payback. They are judged by two panels: one of industry experts and one of senior advertisers.

Last updated 09/01/2014

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