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2015 IPA Media Owner Awards winners announced

Quantcast, Global – the media and entertainment group and Auto Trader were just some of the winners awarded at this evening’s dazzling IPA Media Owner Awards (MOA) ceremony (17 November). The Awards celebrate the industry’s most innovative and effective companies and individuals within digital media.

19/11/2015

View the photos from the night here.

A total of 16 awards and eight commendations were presented at Bloomsbury Ballroom tonight. Eight awards were submission-based, including Best Commercial Director and Best Technology. The additional eight awards were based on the results of the IPA’s Online Media Owner Survey (a combination of spring, autumn and year-on-year results), and include Best Media Owner and Best at Cross-Media.

Judged Categories  

Best Unfeatured Media Owner

  • Winner – Global, the media and entertainment group 

Best Online Campaign

  • Winner – Auto Trader, Great British Weekends for MINI
  • Highly Commended - The Guardian, Happy for Life for Beagle Street
  • Highly Commended - eBay Advertising, Short Haul Price Perception Campaign 

Best Cross-Media Campaign

  • Winner – Global, the media and entertainment group, Heart and M&S Back to School  

Best Technology

  • Winner – Global, the media and entertainment group, DAX 

Unsung Hero of the Year

  • Winner - Emma Porteous - Telegraph Media Group
  • Highly Commended - Will Wallace - DoubleClick by Google   

Sales Newcomer of the Year

  • Winner - Daniel Lach - Affectv
  • Highly Commended - Chris Vernon - Captify Media
  • Highly Commended - Keith Millsopp - AOL UK 

Rising Star of the Year

  • Winner - Jean-Baptiste Goux - eBay Advertising
  • Highly Commeded - Adrian Vella - Yahoo!
  • Highly Commended - Benjamin Gardner – Quantcast 

Commercial Director of the Year

  • Winner - Rakesh Patel – Auto Trader
  • Highly Commended - Dominic Woolfe – Collective

Survey Categories: 

Best Media Owner

  • Winner - Quantcast  

Most Improved Media Owner

  • Winner - Amazon  

Best at Innovation

  • Winner - Collective  

Most Improved at Innovation

  • Winner - Channel4.com

Best Partner

  • Winner - Media iQ

Most Improved Partner

  • Winner - Dennis Publishing 

Best at Cross-Media

  • Winner - Telegraph.co.uk 

Most Improved at Cross-Media

  • Winner - Channel4.com

Says Pete Robins, Chairman of Judges, IPA Digital Media Group Chairman and Co-Founder, agenda 21; “Chairing the awards again has highlighted that in 2015 the digital part of the media industry is still full of drive and innovation, and that regardless of all the smart tech, the quality of people is even more important than ever. Having spent a fair amount of time with my fellow judges, reading, discussing, and even interviewing people, we’ve ended up with a fantastic and worthy set of winners who are clearly leading the way in terms of excellence within digital media. Congratulations to all those taking home a trophy!” 

The Awards were judged by leading industry figures including:  

  • Pete Robins, Co-Founder, agenda21 (Chairman of Judges)
  • Ben Bisco, Head of Digital, JD Williams
  • Michelle Davis, Digital Communications Manager, Fiat Chrysler Automobiles
  • Emily Beresford Lynn, Deputy Managing Director, Amplifi Manchester
  • Nick Cudahy, Head of Digital Strategy, All Response Media
  • Liz Hamilton, Group Commercial Director, The Drum
  • Suzy Ryder, Managing Partner Digital and Technology, OMD
  • Samir Shah, Head of Data and Ad Tech, ZenithOptimedia
  • Mark Smith, Head of Display, Maxus UK
  • Liz Stark, Head of Digital Display, Starcom Mediavest London 

Join the conversation on Twitter with #MOA15 and @IPA_Updates. 

The IPA Online Media Owner Awards has teamed up once again with The Drum as official media partner. 

The awards scheme identity draws its heritage from a Moa; a large, now extinct, (although sometimes spotted at awards ceremonies!) New Zealand bird that walked the earth for 60 million years. 

Summaries of winning campaigns and individuals: 

Best Unfeatured Media Owner

Winner - Global, the media and entertainment group

Global Media and Entertainmenthas invested in a complete restructure of the sales team to reflect the growth in digital and their ‘mobile-first’ approach, while creating a brand new market with the launch of DAX, its Digital Audio Exchange. 

Best Online Campaign

Winner – Auto Trader, Great British Weekends for MINI

Auto Trader’s campaign for MINI is a fantastic example of rich creativity underpinned by data and insight to create a highly effective partnership - with a creative solution that had genuine, tangible, real-world ROI.

Best-Cross Media Campaign

Winner - Global, the media and entertainment group, Heart and M&S Back to School 

This interactive campaign across Global’s Heart brand featured the ‘first time’ milestones of Heart artists and children wearing the new M&S school range for the very first time. 

Best Technology

Winner - Global, the media and entertainment group, DAX

DAX - the digital audio exchange - is the UK’s first full-service digital audio advertising platform, which has brought over 140 publishers into one platform with the technical infrastructure to make digital audio an established media channel in the UK market. 

Unsung Hero of the Year

Winner - Emma Porteous - Telegraph Media Group

Emma is truly an unsung hero, not just in the Ad Ops team but also in the Digital Sales Department.  She joined in 2012 and quickly became an indispensable team player. 

Sales Newcomer of the Year

Winner - Daniel Lach - Affectv

Described as ‘commercially driven, tech savvy and entrepreneurial’, Daniel delivered half-a-million pounds over three quarters from a standing start and has grown quarter-on-quarter sales by 150%.

Rising Star of the Year

Winner - Jean-Baptiste Goux - eBay Advertising

Since 2012, Jean-Baptiste has grown eBay’s programmatic advertising offering into a business attracting 500-plus premium brands, accounting for 70% of campaigns.  He’s also helped optimise yields for advertising inventory and has driven up floor prices. 

Commercial Director of the Year

Winner - Rakesh Patel – Auto Trader

Rakesh transformed Auto Trader’s display business with a new suite of ad products harnessing first-party data and creativity, building a modern, highly effective and fast growing display advertising business. 

Best Media Owner

Winner - Quantcast 

Quantcast showed great consistency across both 2015 survey results, rising to the top spot in the autumn survey. It is an excellent inaugural performance. 

Most Improved Media Owner

Winner - Amazon 

With improvements in overall performance in both surveys, Amazon will be one to watch for future Best Media Owner categories.

Best at Innovation

Winner - Collective 

Last year’s ‘Most Improved’ winner has stepped up, as predicted, to be Best at Innovation for 2015, coming top in the autumn survey and collecting the highest overall score for the year. 

Most Improved at Innovation

Winner - Channel4.com

Channel4.com has stepped up their game in delivering innovative creative solutions compared to the previous year. With improvements in all four quarters, they’ll be one to watch for Best at Innovation next year. 

Best Partner

Winner - Media iQ

In one of this year’s most hotly contested survey-based awards, it was a particularly strong result in the autumn survey that pushed Media iQ into the lead. 

Most Improved Partner

Winner - Dennis Publishing

Dennis is now, without doubt, ‘a media owner to watch’ thanks to its double-digit improvement in this year’s spring survey - and further improvements in the autumn survey.

Best at Cross-Media

Winner - Telegraph.co.uk

Telegraph.co.uk has made this award its own. Although seriously challenged in the autumn survey, the spring survey’s winning margin sees them unbeaten for a fifth year. 

Most Improved at Cross-Media

Winner - Channel4.com

Already an incredibly strong classic media brand, Channel 4’s survey results confirm significant developments in unlocking the potential of cross-media in 2015.

 

Last updated 19/11/2015


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