671 practitioners pass 2009 IPA Foundation Certificate
671 candidates have passed the 2009 IPA Foundation Certificate, the online learning programme and final written examination for junior practitioners in brand communications that took place in six assessment centres around the UK: Belfast, Edinburgh, Glasgow, London, Manchester and Telford in February.
Of these 671 passes, there were 28 distinctions (4%), 497 credits (74%) and 146 passes (21%).
1,410 people had accessed the learning online and 676 people had gone on to take the examination.
Females once again outperformed males with 23 of the 28 distinctions.
85% of 2008 first year trainees took the qualification.
ZenithOptimedia had the most people passing the examination (44), followed by JWT (27), and Mindshare (26).
Since its launch in 2003, 16% of the industry now has the qualification and over 27% has accessed the content of the online programme.
Said IPA Director of Professional Development Patrick Mills: “There continues to be a healthy appetite for online learning and it is especially encouraging to see that in just six years, this exam has settled down to become a ‘must have’ for first-year trainees. Its recognition by the National Training Awards is also a testament to how effective it has been in explaining the basics of the ad industry to its new intake.”
The IPA will be running a series of advertisements, listing the names of the successful candidates, in the national press during the week of the 8th June to coincide with the awards ceremony.
The awards ceremony will take place on Wednesday 10th June 2009 as part of the 44 Clubbers’ Night at Fabric in Farringdon. Tickets for this event are available from the IPA website at www.ipa.co.uk/DisplayContent.aspx?id=5630 or by contacting Sophie Walker on 020 7201 8224.
What the delegates said:
Joe Smith of Publicis: “Doing the IPA Foundation Certificate has given me a great overview of the industry's various disciplines and organisations, and their roles in the creative process. I found the sections on media planning and buying particularly useful and would recommend the course to anyone starting out in advertising.”
Sarah Irish of Hunterlodge: “Hunterlodge is committed to CPD as reflected in our recent IPA Gold Accreditation. I thoroughly enjoyed studying for the IPA Foundation Certificate. It gave a comprehensive insight across all aspects of the industry and completing the course has been a great addition to my skillset.”
Julie Grant, The Union: “I found the IPA Foundation exam such a worthwhile experience. It gave me a great insight into other areas of the agency while at the same time further developing my account handling knowledge. I found the online reading very useful and the online self tests were a good way to test how my learning had progressed. I have now been bitten by the learning bug and plan to sit more IPA exams in the future!”
Julian Lane, JWT: "Genuinely relevant and interesting material, creatively served up in manageable chunks. Somehow didn't feel too much like study. Great interface that allowed you to see exactly how far through the modules you were and pick up exactly where you left off. Perfect for account handlers who like to tick things off as they go."
Carlotta Brentan, Saatchi & Saatchi: "What I found most interesting about the exam was getting to read some theory behind the practice and also seeing just how many young people work in advertising."
Clare Conway, JWT: "The IPA Foundation Certificate has proved extremely useful. Its content is thoroughly applicable to my everyday work and has also given me a greater insight into the theory and processes of the wider media industry. Completing the exam has fostered my enthusiasm to build upon my existing knowledge through further IPA qualifications."
In 2007/8 the IPA Foundation Certificate received a National Training Award for demonstrating how effective it has been in professionalising junior staff.
The IPA Foundation Certificate is part of the IPA Continuous Professional Development programme and is designed for people with less than one year’s experience of the advertising industry. Its online learning programme, which can only be accessed through the IPA CPD pages, allows users to self-test as they work their way through the programme which they can access free of charge. For full details, please visit the IPA's CPD Zone.
The IPA runs four qualifications (three online) as well as the established 7-Stages and more than 100 specialist courses and workshops.
Last updated 01/06/2009