A round up of the latest developments in the ad industry
The Advertising Association outlined Credos’ planned research into diversity and minority representation in advertising – working title Pretty as a Picture 2- at a meeting with officials from the Government Equalities Office last week.
This new project will look at BME expectations and aspirations, brands preferences and media use, and will deliver results in 2014 which can be used in IPA and ISBA industry training programmes and presentations.
The Department of Culture, Media and Sport has published a new policy paper: Connectivity, content and consumers: Britain’s digital platform for growth and a consultation on media ownership and plurality (deadline 22 October).
This has been released instead of the expected Communications White Paper. It is broadly supportive of the current media and communications framework and proposes incremental legislative updates rather than sweeping reforms.
The Government reiterates its support for the ASA as “an exemplar of successful self-regulation”.
And finally, Ofcom published its annual Communications Market Report (Thursday, 1st August 2013). The 2013 report finds increasing ownership of smartphone and tablets and use of time-shifting and double-screening, but alongside this increasing television viewing taking place in the living room with less 5-15 year olds having TVs in their bedrooms compared to 2007.
According to the Advertising Association, it will be using Ofcom’s report to inform its response to the European Commission’s Green Paper, ‘Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values'.
Last updated 07/08/2013