Priest offers insight into a busy week involving meetings around his ADAPT agenda, including: “On the way over, I read a recent Campaign On The Couch With Jeremy Bullmore, in which he put forward his view on the current state of agency/client relationships, which, along with many other articles and comments I have heard recently, made me even more convinced that this is a hot topic we need to address – so, hopefully, you will all be signing up to this event at ipa.co.uk/adaptathon to reserve your place and contribute on this vital issue.”
Read more in Campaign.
The first Adaptathon takes place on 3rd October 2013, focussing on alliances between clients and agencies and how they can work better together for mutual gain. Alliances is the first strand in Ian Priest’s ADAPT agenda, which will explore new areas of best practice to achieve greater commercial creativity from an evolving advertising industry.
Last updated 16/09/2013