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Ad industry celebrates successful Creative Pioneers apprentices

The advertising industry celebrated the successful apprentices from the IPA/Metro Creative Pioneers Challenge at a congratulatory lunch at Metro headquarters (21st July 2014).


View the photos.

The IPA/Metro Creative Pioneers Challenge offers school leavers apprenticeships in top advertising, PR, creative and digital media agencies across the UK, giving them the chance to be immersed in working life and receive an industry recognised qualification at the end.

In total for 2014, 1,500 entries were received, up 21% from 2013, from 16-23-year-olds keen to take up an apprenticeship in the ad industry. Of these, approximately 80 have successfully won apprenticeships, meaning that since its inception in 2012, over 200 young people have benefitted from the Challenge.

Says Sue Husband, Executive Director for Apprenticeships and Delivery Services, Skills Funding Agency: “A whole new generation are seeing apprenticeships as the route to a brighter future. Apprenticeships are a win-win for both the individual and the employer, and the creative sector is a huge area of opportunity. Congratulations to all the apprentices and to the IPA, Metro, the employers and the other partners for championing these opportunities.”

Says Dinah Caine, Chief Executive Officer, Creative Skillset: “Creative Pioneers has been one of the great examples where words become actions. It is important for our industry to build ladders of opportunities for diverse new talent and bridge the study with the experience.”

Says Janet Hull OBE, Founder and Executive Director Creative Pioneers Challenge and Director of Marketing and Reputation Management, IPA: “We know how tough it is to get a foot in the door of the creative industries and Creative Pioneers is a terrific opportunity for young people to take that first step on the ladder. Congratulations to the class of 2013 for completing the Challenge, and we hope this year’s successful applicants are looking forward to kick-starting their career.”

Courtney Brooks is currently working at Havas after securing an apprenticeship through CPC in 2013. Here he talks about how it transformed his career as he made the move from the shop floor to the creative industries.

Last updated 23/07/2014

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