The hub will pull together all the content from the different strands of IPA President, Ian Priest’s ADAPTTM agenda.
The IPA’s ADAPTTM programme is a series of initiatives, think tanks and events we're calling ADAPTATHONSTM taking place over the next 18 months.
Clients and agencies will work together to explore five key areas crucial to improving commercial creativity in an evolving advertising industry (Alliances, Diversification, Agility, Profit, Talent.)
The hub is the ‘go-to’ place for ADAPTTM related information. News from the events will be posted online as well as the findings from the 100 days of post ADAPTATHONTM experimentation.
Expect to see blog posts, video footage, photos and opinion as well as a link to the IPA’s brand new ADAPTTM discussion forum on LinkedIn.
It comes ahead of the first ADAPTATHONTM on 3rd October, which will focus on Alliances between clients and agencies.
Says IPA President, Ian Priest; “The ADAPT hub is for all the early adapters out there. The hub is the place where anyone interested in my agenda, its progress and what it means for the industry, can go and find out more, contribute, or get directly involved.”
We are looking for scenarios to brief our relationship experts with your help… go to the hub to post your comment or email firstname.lastname@example.org.
We are looking for up to 250 words on a scenario where you felt there was a communications and/or relationships breakdown that had a negative impact on joint business performance. You don’t have to say who the client or agency were, but it would be good to know what sort of agency, what sort of project, and what sort of outcome was expected, and how this came unstuck.
Tickets for the Alliances Adaptathon are available here
To go to the IPA ADAPTTM hub click here
To join the discussion on LinkedIn click here
You can also join the conversation by using the handle #ipadapt”.
Last updated 16/09/2013